The Secret Menu
Revealing hidden drinks in Be At One bars across the UK.
As a part of Be At One’s festive celebrations, Arcade and Omnifi were asked to augment the Christmas cocktail menu with some hidden AR gifts. Using the Be At One app, cocktail fans can unlock a super secret menu of drinks that appear in beautifully rendered augmented reality, and order them from the waiting mixologists at the bar.
We created three delicious-looking cocktails in full 3D – Blueberry Gimlet, Invisible Rhubarb and Pineapple Party, which pop out of the menu and appear, tantalisingly, on the table in front of you along with their ingredients. Choose the one that takes your fancy, tip the bar staff a knowing wink, and enjoy your connoisseurs-only cocktail. Cheers!
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Be At One
UK
...an innovative use of AR to integrate seamlessly with our rewards platform, in a way that is so true to the Be at One brand and genuinely adds value to our guests experience
Abby Brockwell, Head of Marketing for Be At One
