Playable Places™

Our immersive technology augments physical places to create a new sense of belonging in the digital age.

Imagine a place that can reveal its secrets, learn from its visitors, deliver personalised  experiences and empower people to challenge the world around them.

We call this a Playable Place™.



A short workshop which illustrates the AR landscape with live demonstrations to engage and build knowledge within your team.



1 day on-site workshop to understand your visitors as well as the physical and social context of your place.



2-3 weeks off-site activity to create a feasibility study to inform potential solutions. The solutions are then tested as prototypes and uses cases for your estate and brand.



Market launch plan and build, test and launch of an MVP (minimum viable product).

Integrating our technology results in higher visitor satisfaction and delivers operational, marketing and brand advantage. It also empowers your business with a rich stream of unique data.

We practise an enhanced method of design thinking, informed by our expertise in immersive technologies, architecture and commercial strategy.

  • Jon Meggitt
    Jon Meggitt CEO
  • Simon Hobbs
    Simon Hobbs Chief Design Officer
  • Jocasta Kelsey
    Jocasta Kelsey Chief Commercial Officer
  • Daviner Singh
    Daviner Singh Unity Developer
  • Jack Horner
    Jack Horner Chief Creative Officer
  • Richard Dale
    Richard Dale Advisor

We utilise a future-proof mix of augmented reality, artificial intelligence and computer vision technologies.

We’d love to hear from you.

  • "Arcade were great at pushing the possibilities of AR technology whilst ensuring the human needs of our visitors were prioritised."

    Rita Marcal Global Senior Brand Manager, SeaLife
  • “I believe that AR is the most profound technology of the future.”

    Tim Cook CEO, Apple
  • "You’ll never stumble upon the unexpected if you stick only to the familiar."

    Ed Catmull Co-founder, PIXAR
Contact Us

Call us on +44(0)203 355 5084, or email us using the form below: