Why ‘Augmented Reality’ is dangerous
What does ‘augmented reality’ mean? I’m not talking about what it is, I’m talking about what it means. That phrase. Those words. I ask, because we tend to use them
Arcade is an augmented reality practice founded by architects, tech pioneers, game developers and creative strategists.
These skillsets give us a unique appreciation of three-dimensional space and the way digital content is experienced within it.
The result is augmented reality with the uncommon power to
IMMERSIVE STRATEGY + INNOVATION
All technology, and especially new tech like AR, must be used for purpose, not novelty. We start with your challenge, design a solution to fit, and are accountable for its measurable impact.
APPS, LENSES + FILTERS
Our experiences are delivered as web apps, native mobile apps on iOS and Android, headset apps on Magic Leap and as lenses and filters on social media channels such as Snap and Facebook.
Augmented Reality EXPERIENCES
Our human-centric approach is focused on the user. We create three dimensional digital experiences to bring them closer – to the places around them, to stories and emotions, and to each other.
DIGITAL CONSULTANCY
With over 15 years as digital pioneers, we understand how immersive fits within your broader digital infrastructure. We offer insight and guidance for future-proof decision making across all things digital.
CONTENT
Design-led production has always been at the heart of our work. From 2D illustration to 3D modelling, from animation to film, we can concept, design and create the core assets needed for your AR experience alongside supporting assets for social and marketing purposes.
Arcade becomes Founder Member of Immerse UK
Arcade is honoured and privileged to join some of the country’s most illustrious names in immersive technology as Founder Members of the new and evolved Immerse UK. Over the past
Oh, Snap! Giant diplodocus discovered on roof of NHM
A huge dinosaur has popped up at the Natural History Museum…and it’s getting festive! A new ‘Snap Lens’ has been created by London-based augmented reality experts Arcade that allows visitors
Thanks Remon!
Remon Miah was introduced to the Camden Alive project after being interviewed by the street artist Mohammed Ali for his work ‘A Few Pounds In My Pocket’, the mural that
The Music Walk of Fame hits the streets of Camden
On 19th November 2019, Camden Town, London officially became home to the global Music Walk of Fame. Designed as a new cultural attraction for London, The Music Walk of Fame will become a
Do you like wearing glasses? Soon you’ll have no choice…
Do you like wearing glasses? You may already wear them. You may occasionally wear them, like sunglasses or reading glasses. Or, like me, you may no longer wear them. I
A Vixen’s Tale launches!
Arcade is delighted to bring augmented reality to opera with A Vixen’s Tale, a mixed physical and digital experience designed to immerse opera-goers new and old in the story of
Arcade partners with HKU University of the Arts Utrecht
Arcade is proud to announce our partnership with the famous HKU University of the Arts Utrecht, one of the largest art and culture-oriented institutions in Europe. We have ties to
WebAR is on its way – and it’s going to change everything
The most common way for people to experience Augmented Reality (AR) today is via their mobile phones as opposed to wearable devices like glasses or even device-free AR. For a
That’s a wrap
This summer, no fewer than four University of Kent students have spent time in the Arcade office. The university’s pioneering Employability Points scheme challenges students to earn ‘points’ through co-curricular