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Augmenting reality to make places playable

Imagine a place that can reveal its secrets, learn from its visitors, deliver personalised  experiences and empower people to challenge the world around them.

We call this a Playable Place™.



A short workshop which illustrates the AR landscape with live demonstrations to engage and build knowledge within your team.



1 day on-site workshop to understand your visitors as well as the physical and social context of your place.



2-3 weeks off-site activity to create a feasibility study to inform potential solutions. The solutions are then tested as prototypes and use cases for your estate and brand.



Launch of Playable Place as an MVP (minimum viable place).

Integrating our technology results in higher visitor satisfaction and repeat visits. It also empowers the business with a rich stream of unique data to drive new insights.

Our studio works with you and your team to create your Playable Place, informed by our expertise in immersive technologies, architecture and strategy.

  • Jon Meggitt
    Jon Meggitt CEO
  • Simon Hobbs
    Simon Hobbs Chief Design Officer
  • Alex Book
    Alex Book Chief Strategy Officer
  • Jack Horner
    Jack Horner Chief Creative Officer
  • Daviner Singh
    Daviner Singh Unity Developer
  • Sten Duindam
    Sten Duindam AR Developer

We utilise a future-proof mix of augmented reality, artificial intelligence and computer vision technologies.

  • "Arcade were great at pushing the possibilities of AR technology whilst ensuring the human needs of our visitors were prioritised."

    Rita Marcal Global Senior Brand Manager, SeaLife
  • "Watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places."

    Roald Dahl
  • “I believe that AR is the most profound technology of the future.”

    Tim Cook CEO, Apple
  • "You’ll never stumble upon the unexpected if you stick only to the familiar."

    Ed Catmull Co-founder, PIXAR

We’d love to hear from you.

Contact Us

Call us on +44(0)203 355 5084, or email us using the form below: