Welcome to The Arcade! Virtual gallery launches on Google and Mozilla
THE ARCADE IS OPEN After several years working with some of the UK and Europe’s best culture and heritage organisations, we thought it was about time we became one ourselves! We
Arcade is an augmented reality practice founded by architects, tech pioneers, game developers and creative strategists.
These skillsets give us a unique appreciation of three-dimensional space and the way digital content is experienced within it.
The result is augmented reality with the uncommon power to
IMMERSIVE STRATEGY + INNOVATION
All technology, and especially new tech like AR, must be used for purpose, not novelty. We start with your challenge, design a solution to fit, and are accountable for its measurable impact.
APPS, LENSES + FILTERS
Our experiences are delivered as web apps, native mobile apps on iOS and Android, headset apps on Magic Leap and as lenses and filters on social media channels such as Snap and Facebook.
Augmented Reality EXPERIENCES
Our human-centric approach is focused on the user. We create three dimensional digital experiences to bring them closer – to the places around them, to stories and emotions, and to each other.
DIGITAL CONSULTANCY
With over 15 years as digital pioneers, we understand how immersive fits within your broader digital infrastructure. We offer insight and guidance for future-proof decision making across all things digital.
CONTENT
Design-led production has always been at the heart of our work. From 2D illustration to 3D modelling, from animation to film, we can concept, design and create the core assets needed for your AR experience alongside supporting assets for social and marketing purposes.
A Vixen’s Tale celebrated in Creative Review 2020 Annual!
A Vixen’s Tale, the mixed reality immersive experience created for Welsh National Opera, has been honoured in Creative Review’s prestigious awards publication, The Annual 2020, one of the creative industry’s
Arcade to commemorate Battle of Britain 80th Anniversary for IWM Duxford
Arcade has been chosen to create an Augmented Reality experience for Imperial War Museums’ (IWM) Battle of Britain 80th anniversary campaign at IWM Duxford. Working alongside IWM experts and the
Coronavirus: Get in touch for a FREE creative brainstorm
As everything shuts down, we’ve been wondering what we can do to help. Our most valuable assets are our experience and creativity, and we are making them available for free.
Coronavirus: Keeping audiences engaged when the doors are shut
It’s time to reverse the location-based entertainment model. If audiences can no longer come to you, why not go to them? TO EXPLORE HOW IMMERSIVE TECH CAN HELP, GET IN
Arcade named amongst GB’s leading creative industries entrepreneurs
Arcade founders Jon Meggitt, Simon Hobbs and Alex Book are delighted to have been identified as one of 15 creative industries ‘ones to watch’ in 2020 by Great British Entrepreneurs.
Music Walk of Fame Inducts Amy Winehouse, Madness and Soul II Soul
The Music Walk of Fame is Camden’s newest heritage attraction and is fast becoming one of the hottest music accolades on the planet. This week three new bands and artists
Arcade x Magic Leap
We are VERY excited to have begun our partnership with Magic Leap, creators of some of the most advanced and exciting AR glasses on the planet. Whilst the majority of our
Tutankhamun: A Spatial Archive
Arcade has teamed up with Oxford’s Griffith Institute, best known as the custodians of the meticulously assembled and astonishingly extensive archive from Howard Carter and Lord Carnarvon’s famous discovery of Tutankhamun’s
Why ‘Augmented Reality’ is dangerous
What does ‘augmented reality’ mean? I’m not talking about what it is, I’m talking about what it means. That phrase. Those words. I ask, because we tend to use them