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Augmented reality that connects people to

Playable Places™

Arcade is an augmented reality practice founded by architects, tech pioneers, game developers and creative strategists.

These skillsets give us a unique appreciation of three-dimensional space and the way digital content is experienced within it.

The result is augmented reality with the uncommon power to

Connect People to Place through Play...

families + opera

Attracting new audiences to the Welsh National Opera with an augmented reality experience for all ages and abilities.

music fans +

Augmented reality in the streets of Camden for the new Music Walk of Fame experience.

children +
the sea

Increasing dwell time across the SEA LIFE London Aquarium with the world's first augmented reality chatbot.

AR Strategy Tech Visual


All technology, and especially new tech like AR, must be used for purpose, not novelty. We start with your challenge, design a solution to fit, and are accountable for its measurable impact.

Tech Logos


Our experiences are delivered as web apps, native mobile apps on iOS and Android, headset apps on Magic Leap and as lenses and filters on social media channels such as Snap and Facebook.

Augmented Reality Icon

Augmented Reality EXPERIENCES

Our human-centric approach is focused on the user. We create three dimensional digital experiences to bring them closer – to the places around them, to stories and emotions, and to each other.

AR Website Tech Visual


With over 15 years as digital pioneers, we understand how immersive fits within your broader digital infrastructure. We offer insight and guidance for future-proof decision making across all things digital.

AR Content Visual


Design-led production has always been at the heart of our work. From 2D illustration to 3D modelling, from animation to film, we can concept, design and create the core assets needed for your AR experience alongside supporting assets for social and marketing purposes.