Arcade partners with Welsh National Opera

Following a competitive pitch and period of embargo while work has been feverishly flying ahead, we are delighted to announce Arcade’s first partnership with Welsh National Opera.

A Vixen’s Tale is inspired by one of the pieces WNO is staging this autumn, Leoš Janáček’s The Cunning Little Vixen. It will take the form of a human-scale sensory ‘tunnel book’, inviting visitors to step physically into the opera’s themes and settings where they can use augmented reality to experience a hidden world of enchanting narratives. Through playful interactions, immersive illustrations and an arresting soundscape set across five physical arches, visitors will walk with the titular Vixen and experience her story for themselves.

A Vixen’s Tale is the latest innovative digital project for WNO, following the success of recent work including Freedom 360Rhondda RebelWNO Field and Magic Butterfly, cementing their status as digital pioneers.

“We are thrilled to be working with WNO, who continue to set the benchmark for innovation in arts and culture,” said Jon Meggitt, Arcade CEO, A Vixen’s Tale is one of our most ambitious projects to date, and we can’t wait to see the effect it has on opera-goers old and new.”

David Massey, WNO Digital Producer said, “We’re hugely excited to be collaborating with Arcade on this exceptional project. Digital innovation is very much at the heart of many of our engagement projects. We hope A Vixen’s Tale will immerse and delight audiences of all ages, giving us the opportunity to explore new and exciting ways to tell stories infusing music, theatre and performance.”

The free experience is open to all and will run for four weeks at Wales Millennium Centre, opening on Saturday 5 October when WNO will also hold an Explore Opera Day. It will also be preceded by an augmented marketing campaign for those in the Cardiff area – details coming soon!