Jim Beam is using web-based augmented reality (WebAR) to turn customers into bartenders where they can mix up their perfect Jim Beam
WHAT IS IT?
WebAR refers to augmented reality experiences that are accessed through a web browser rather than an app. To the user, this means there is a seamless shift from viewing traditional web content to experiencing AR – and back again. With WebAR, a smartphone and an internet connection are all that are needed to instantly dive in to augmented reality.
No app store, no downloads, no waiting.