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The Vixen Wins!

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Congratulations to the Vixen’s Tale team and our client Welsh National Opera, on picking up a Bronze award in the highly competitive and prestigious Creativepool Annual 2020! Entered into the ‘Wave’ category for innovation, the judges loved A Vixen’s Tale‘s mixed physical and digital experience, and the way the augmented reality presented such an expected face for opera.

A Vixen’s Tale launched to the public in the Millennium Centre in Cardiff late last year. During its first three weeks the installation welcomed 5,939 recorded visitors during the opening hours alone, with over 80% of groups including younger audiences – a key metric of success for WNO.

A Vixen’s Tale has been shortlisted for several awards, and was selected for inclusion in the Creative Review Annual as well as Creativepool’s Annual 2020.

“We are so proud of our little Vixen,” said Simon Hobbs, Arcade Co-Founder and Chief Design Officer, “she just keeps going and going and we’re praying she has the chance to get out into the world again soon.”

A Vixen’s Tale was due to be installed at London’s Southbank Centre in May and potentially embark on an international tour, but plans have had to be put on ice for now because of the pandemic.

The win for A Vixen’s Tale follows success at Creativepool in 2019, where Arcade won with Roxy the Ranger, created for SEA LIFE’s London Aquarium.

Read more about A Vixen’s Tale here, and SEA LIFE’s Roxy here.

To find out more about Arcade and our award-winning work, please get in contact.

Arcade Creative Pool Awards
Arcade's 'Roxy the Ranger', created for SEA LIFE's London Aquarium, won at Creativepool in 2019

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