On 19th November 2019, Camden Town, London officially became home to the global Music Walk of Fame. Designed as a new cultural attraction for London, The Music Walk of Fame will become a huge accolade for the music industry. Tuesday saw the augmented reality embedded Founding Stone and the first artist stone unveiled with a special ceremony attended by music legends.
After growing speculation in the weeks leading up to the launch, it was revealed that the recipient of the first ever Music Walk of Fame artist stone were none other than global music icons The Who. Flanked by a moped parade reflecting their famous mod-era heritage, surviving members Roger Daltrey and Pete Townshend accepted the accolade from Primal Scream’s Bobby Gillespie, with the Arcade team present to celebrate the launch and demo the experience to assembled journalists and music royalty.
Arcade were selected as partners to design, create and provide the AR experiences that can be triggered by each stone. At launch, that involves a series of metallic rings that rise from the spinning ‘records’ that each stone is designed to evoke. The rings spin and whirl through the air, reflecting the light and surroundings before resolving as an interactive player through which visitors can enjoy a variety of exclusive film clips and music.
Over time, the AR experiences are expected to develop and push boundaries even further. Visitors to the Walk can expect unseen, rare and exclusive footage, 3D art, augmented reality performances and more. Stay tuned!