The prestigious Broadcast Sport Awards took place at London’s Park Lane, and on a very special night for The Hundred, Sky Sports and the entire Avatar team, The Hundred Avatars was victorious in several categories. Of greatest excitement for Arcade was the win in ‘Best Use of Fan Engagement’, which rewarded experiences that ‘put fans at the centre of the action like never before’.
The Hundred Avatars were designed to give fans the chance to ‘Meet the Heroes’ of The Hundred in immersive augmented reality, and marks the first time motion captured avatars have been presented to sports fans at this kind of scale anywhere in the world.
Our thanks go to our partners Sky Sports and the England & Wales Cricket Board for having the courage and belief to invest in this kind of cutting edge innovation, and to Dimension Studio for working tirelessly to produce the 3D avatars themselves, ready for us to offer up to fans via The Hundred and Sky Sports apps, and in WebAR via 8th Wall.
We were thrilled that Sky Sports also won for ‘Best Sports Graphics for a Live Production’, and received the Broadcast Sport Special Recognition award for everything Sky has done for cricket.