Hope Sculpture Unveiled In Glasgow and on Social Media AR

The Hope Sculpture started as a conversation with Ramboll and became a gift from 50 companies to Glasgow. It is a testament to the power of collaboration and dedication to deliver a better future

Steuart Padwick

The Hope Sculpture is a 23-metre high monument designed by Steuart Padwick, newly unveiled in Glasgow’s stunning Cuningar Loop. It features an anonymous child embracing the surrounding nature and reaching out to a greener, hopeful future, and comes at a critical time for the future of the planet and all that live on it.

The child stands atop 20m high elegant columns that take their form from the brick chimney stalks that once littered the East End of Glasgow, with the entire sculpture constructed using low carbon, reclaimed, recycled or sustainable materials, of which almost all have been locally sourced.

The team behind The Hope Sculpture have developed an impressive and diverse partnership of over 50 organisations whose generosity has made the project possible. Arcade was approached to add an immersive element to the experience, offering a way for those unable to visit the sculpture in person to participate and show their support.

The result is an augmented reality effect that lets Facebook and Instagram users place their very own Hope Sculpture wherever they are in the world, and pose with it for selfies that can be shared with the hashtag #myhopesculpture.

We are proud to be a part of The Hope Sculpture team, and pleased to be able to play a role in raising the awareness and engagement with this wonderful and important project.

Facebook users can access the effect here, and Instagram users here. The effects work on mobile and tablet.

For more on The Hope Sculpture, follow the project on TwitterInstagramFacebook or LinkedIn.

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Oh, Snap! Giant diplodocus discovered on roof of NHM

Arcade Snap Lens of Dippy at the Natural History Museum

A huge dinosaur has popped up at the Natural History Museum…and it’s getting festive!

A new ‘Snap Lens’ has been created by London-based augmented reality experts Arcade that allows visitors to the city’s Natural History Museum to discover a giant, festive diplodocus that appears to have taken up residence on the museum’s roof. The new diplodocus is a scaled-up version of the plaster cast fossilised dinosaur that used to take centre stage in the museum’s famous Hintze Hall and was, from 1979 to 2017, the iconic emblem of the museum.

Snapchat users are able to access the specially developed Lens when they are close to the Natural History Museum – specifically within sight of the famous entrance on Cromwell Road in South Kensington. By selecting the Lens and pointing their phone at the building, they can see and hear the diplodocus, and enjoy the prehistoric wintery scene.

Snapchat Lenses are best known for augmenting users’ faces, but in April 2019 the company announced a new type of Lens known as ‘Landmarkers’ – capable of applying augmented reality content to buildings, not faces. Landmarkers are available to Snapchat’s community of creators for free, via its Lens Studio software. Only a small group of buildings globally are available as Landmarkers, and the Natural History Museum was added in August. This was of particular interest to Arcade, who specialise in using augmented reality to create more meaningful connections between people and the physical world around them.

“We couldn’t resist having a bit of fun with the Natural History Museum Landmarker, and what better than bringing back Dippy, or perhaps Dippy’s big brother, as a festive treat?” said Alex Book, Arcade co-founder and Chief Strategy Officer.“We know it’s not a historically accurate model, but hopefully the museum and their wonderful array of palaeontology experts will forgive us. It is Christmas after all!”

The Lens is available for free to all members of the public via the Snapchat app. It was created by Arcade and is not endorsed by or related to the Natural History Museum in any way.

Find me a fox and make it Snappy

Snapchat-Enabled Digital Billboard

Arcade have published our first Snapchat lens as a part of our work with Welsh National Opera. To support the immersive experience A Vixen’s Tale, opening in Cardiff on October 5th, we added a hidden surprise to the #WNOfollowthevixen poster campaign across the city.

Using a custom lens for Snapchat, built in Snap’s Lens Studio, we created an AR experience that gives a glimpse of what visitors to A Vixen’s Tale can expect, and introduces the world to the Vixen herself.

A refrain from The Cunning Little Vixen, Leoš Janáček’s opera that is the inspiration for both A Vixen’s Tale and the Snap lens, is used to add an operatic soundtrack.

Snapchat lens features music from The Cunning Little Vixen, opera in 3 Acts, by Leoš Janácek. Revised version by Jiri Zahrádka, by arrangement with Universal Edition A.G. Wien. ‘Bezi liska Tábouru‘ appears courtesy of Decca Classics.


Tickets to The Cunning Little Vixen can be bought here. A Vixen’s Tale is open to all, for free, at Wales Millennium Centre from October 5th to November 3rd.