MunchMunch, the fun, innovative creativity tool that celebrates the artistic philosophies of Edvard Munch, was developed by Arcade in partnership with MUNCH and Digital Catapult. Ahead of its launch later this year, Digital Catapult – the UK’s leading advanced digital technology innovation centre – has added a comprehensive case study to its ‘Success Stories’ pages.
MunchMunch, the innovative creativity platform for school children, has been shortlisted as one of 30 potential winners of the hugely prestigious Art Explora Award.
Created in partnership with Oslo’s Munch Museum and Digital Catapult, MunchMunch is a creative and entertaining mobile application for Norwegian school children, aged between 9-11. It will inspire students to engage with Munch’s unique way of thinking and creating, by combining analogue and digital elements. The experience will consist of a digital tutorial, followed by an analogue drawing exercise. By transferring the drawing into an AR view, the user is able to place the drawing in their own surroundings and to continue working on its expressions with effects only made possible by digital means.
The award ceremony and announcement of the winning projects will take place on December 3rd. Learn more about Art Explora and tune in for the awards here: https://artexplora.org/en/the-2020-edition-of-the-art-explora-academie-des-beaux-arts-european-award/
Arcade has been chosen to create an Augmented Reality experience for Imperial War Museums’ (IWM) Battle of Britain 80th anniversary campaign at IWM Duxford.
Working alongside IWM experts and the creative agency Neil A Dawson and Company, we have been tasked with designing and developing an experience that amplifies the message of a print and online campaign that will run in tandem, designed to attract visitors to IWM Duxford to celebrate this milestone anniversary.
Pete Austin, IWM Assistant Director Communications and Marketing, commented “In line with IWM’s new strategy which puts innovation at the centre of all of our marketing campaigns, we wanted to mark the 80th anniversary of the Battle of Britain in a way that would engage audiences in the story of the summer of 1940 with new digital technologies. Using augmented and virtual reality in a marketing campaign was a new innovation for IWM so we were looking for an agency who could walk us through the technicalities while demonstrating a genuine passion for the subject matter. Arcade came up with some brilliant ideas from the outset and we are thrilled to be working with them on this exciting campaign.”
“We were thrilled to discover our pitch for IWM Duxford had been successful,” said Arcade co-founder Alex Book. “We do a lot of work in the heritage space, but few stories have the lasting power and resonance as the Battle of Britain. This is a chance to invite audiences to step into the shoes of the people involved 80 years ago and give a sense of what it might have been like, and we couldn’t be more excited!”
IWM Duxford’s Battle of Britain anniversary will begin on 10 July 2020, 80 years since the battle began. The AR will launch to coincide with the opening of IWM Duxford’s new Battle of Britain exhibitions later this summer.