Munch Named As Finalist In Digital Catapult Awards

We are thrilled that MunchMunch, the immersive arts platform for schools, has been nominated as one of three finalists in the ‘Responsible & Ethical Tech Pioneer’ category at the Digital Catapult Awards 2021.

Digital Catapult is the UK’s leading advanced digital technology centre, and one of the loudest and most important voices in supporting and promoting the UK tech industry. They identified Arcade as a future leader as early as 2018, appointing us to their Augmentor programme that year, and have continued to be supportive advocates for us and the entire immersive landscape in the UK.

In early 2020 we were invited to pitch for an incredibly exciting project in which the winning SME would partner with Digital Catapult and Norway’s Munch Museum to create a new immersive tool for schools inspired by the works and artistic philosophies of iconic artist Edvard Munch.

The result was MunchMunch, a fun, exciting creative platform designed for kids aged 7-11 to express themselves in entirely new ways. With MunchMunch, they can take their creations from 2D paper into 3D augmented reality and engage with the physical spaces around them in ways that, we think, Edvard Munch himself would have approved.

The awards ceremony is on November 17th, and you can find out more about the Digital Catapult Awards here.

Read The Case Study

MunchMunch added to Digital Catapult Success Stories

MunchMunch, the fun, innovative creativity tool that celebrates the artistic philosophies of Edvard Munch, was developed by Arcade in partnership with MUNCH and Digital Catapult. Ahead of its launch later this year, Digital Catapult – the UK’s leading advanced digital technology innovation centre – has added a comprehensive case study to its ‘Success Stories’ pages.

Read the case study here, or to find out more and see what immersive technologies can do for you, please get in touch.

MunchMunch shortlisted for Art Explora Award

MunchMunch, the innovative creativity platform for school children, has been shortlisted as one of 30 potential winners of the hugely prestigious Art Explora Award.

Created in partnership with Oslo’s Munch Museum and Digital Catapult, MunchMunch is a creative and entertaining mobile application for Norwegian school children, aged between 9-11. It will inspire students to engage with Munch’s unique way of thinking and creating, by combining analogue and digital elements. The experience will consist of a digital tutorial, followed by an analogue drawing exercise. By transferring the drawing into an AR view, the user is able to place the drawing in their own surroundings and to continue working on its expressions with effects only made possible by digital means.

The award ceremony and announcement of the winning projects will take place on December 3rd. Learn more about Art Explora and tune in for the awards here: https://artexplora.org/en/the-2020-edition-of-the-art-explora-academie-des-beaux-arts-european-award/

Arcade x MUNCH: a Digital Catapult Collaboration

ARCADE, MUNCH AND DIGITAL CATAPULT ANNOUNCE INTERNATIONAL PROJECT

In the weeks prior to full lockdown, we were busy finalising the details of a secret and incredibly exciting project run by Digital Catapult, the UK’s leading advanced digital innovation centre. After several months of feverish (and entirely socially distanced) collaboration, we can now finally announce what we’ve been up to!

We are absolutely thrilled to be partnering with MUNCH, the Oslo-based museum that celebrates the life and works of Norway’s iconic artist, Edvard Munch.

Together we are developing an AR creativity platform for schools that brings Munch’s creative philosophies into the modern era, enabling users to place, edit and share their Munch-inspired works in locations of their choosing across the physical world.

The platform starts with pen and paper but then flips into AR, offering a contemporary, innovative version of the same artistic principles that Munch himself followed, designed to inspire creativity in schools across Norway and potentially beyond.

Arcade’s Alex Book said, “During our research for this incredible project we discovered that Arcade shares one of Edvard Munch’s core philosophies, of using creativity to connect people to place. Our mediums may differ, but that link was just one reason that we were so thrilled to partner with MUNCH and Digital Catapult to bring this idea to life.”

“Kids today are more technically savvy than ever,” added Gerd-Elise Mørland, MUNCH Director of Learning, “and we want to address this development by creating an experience that allows its young users to explore creative expression with methods familiar to their digital lives. We are so grateful for the opportunity to collaborate with both Digital Catapult and Arcade on this inspiring project, which is generously supported by Sparebankstiftelsen DNB, Norway.”

Jeremy Silver, Digital Catapult CEO, said, “This project addresses the challenges of how to bring a wider sense of Edvard Munch’s work and ideas directly to audiences and to do so outside of the traditional bounds of a museum space; that has become even more meaningful during the course of the project. We’re thrilled to be working with MUNCH and one of the UK’s leading creative mixed reality studios, Arcade, and we look forward to seeing the wider impact of this cutting-edge collaboration.”

The app is currently being user-tested with groups of students in Norway and development work will continue over the summer. MUNCH is opening a new museum in autumn 2020 with the app ready for download for pilot-groups around the same time.

Read the full press release from Digital Catapult here.