Snap Lenses focused initially on augmenting the face – using increasingly advanced facial tracking technology to trigger and anchor AR content in relation to the parts of the face such as head, eyes, nose and mouth. These experiences are quick and often very funny, and can be enjoyed by absolutely anyone. Lenses like these have fast become a staple of marketing campaigns, promotions and more, being instantly available to every Snap user on the planet.
Of particular interest to Arcade, given our mission of connecting people to place through play, is another type of Snap Lens, which uses the rear camera on users’ phones to augment the physical environment. Below are two example of this, the first an AR poster campaign for our clients at WNO, the second that uses the iconic frontage of London’s Natural History Museum as its canvas.
So whether you want to engage audiences in ‘selfie’ mode anywhere around the world, or visitors to a particular physical location, Snap Lenses are well worth considering.