Roald Dahl: Marvellous Missenden AR Trails


This winter has seen the Arcade team make numerous site visits to Great Missenden, come rain, sun and even snow. The small town, inspiration for many of Roald Dahl’s stories and characters, has proved to be a fascinating test-bed for our placed-based AR development.

Dav in the snowDespite its small size, the challenge of guiding people around using an app has kept us busy, and driven us towards a solution that uses a combination of geolocation alerts, narrative (through a chat interface) and AR world mapping.

There’s lots more to do, but our rapid prototyping workflows will ensure that we constantly improve our products and services, maintaining our position in the market as leaders of place-based augmented reality.


Photo of Girl on Bench in AR