As we know from our work with brands and marketing, AR is fast becoming a staple of brand campaigns and experiential consumer engagement. Unsurprisingly it is also growing in use as a driver on the path to purchase, both for e-commerce channels and traditional bricks and mortar retail.
Leading retailers such as IKEA and L’Oreal are enhancing the ‘at home’ shopping experience with enchanting yet deeply practical try-before-you-buy features. Simultaneously, others are creating more immersive in-store experiences to attract footfall, enhance shopper experience, expand display capacity and increase conversion rates.