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Welcome, Emily Williams!

Please join us in welcoming Emily Williams, our second intern from the pioneering Employability Points Scheme at the University of Kent. Emily is with Arcade for eight weeks, and we asked her to tell us a bit more about herself and her aspirations.

I landed the internship with Arcade through my University’s Employability Points scheme, which rewards students for doing extra-curricular activities. I have a real passion for theatre and in my first year at university I directed a play and performed in six others in theatres across Canterbury. I also became social media co-ordinator for the University’s student newspaper. As a result I was eligible to apply for internships, and the opportunity to work for Arcade was too good to miss!

I have worked in a range of creative industries, from digital marketing agencies to publishing companies and film productions. Each job has given me a different insight into content creation. 


When I first applied to Arcade, my only experience with immersive tech was the Derren Brown Ghost Train ride at Thorpe Park. I could hear the screams from down the carriage and I remember thinking, wow, this is the future of entertainment!

It’s fascinating to view storytelling from a digital perspective. I love to break the fourth wall in theatre and I think it’s so interesting how AR and VR have the ability to turn an audience into active participants. 

I began writing stories and reading them aloud in class when I was 10. That passion grew and grew until I decided to pursue English Literature and Creative Writing at University. 

As a writer, it’s exciting to see how technology allows big ideas to be manufactured and brought to life. There’s certainly no limit to the imagination in AR. 

At Arcade, I am being given the opportunity to get involved in upcoming projects by brainstorming new ideas, attending meetings with clients and learning about UX/UI design. 

In the coming weeks, I plan to write and edit articles for the Arcade website, and I also want to expand awareness of Arcade’s brand through marketing and social media.

I’m excited to see how AR and VR technology will progress in the future, it has great potential to enhance how we experience the world. I am fortunate to be surrounded by such talented mentors at Arcade. I learn something new and inspiring everyday!

Many thanks Emily, we hope you enjoy your time with us!

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