MEET CRICKET'S SUPERSTARS IN AR
Cricket has an image problem. Or rather, it had one until the summer of 2021. For years before then, the common perception of England’s summer sport was that it was boring, slow, and for middle-class white men. The Hundred set out to change all that.
Developed by the England & Wales Cricket Board (ECB), The Hundred is a new fast-paced form of the game, designed to invite everyone to fall in love with cricket at its intense, breath-taking best.
To achieve its goals, innovation had to be at the absolute core of the experience – and that’s where Arcade came in.