A Vixen’s Tale celebrated in Creative Review 2020 Annual!

A Vixen’s Tale, the mixed reality immersive experience created for Welsh National Opera, has been honoured in Creative Review’s prestigious awards publication, The Annual 2020, one of the creative industry’s most valued awards. We are thrilled to be included in this “showcase of the year’s best work across advertising, design, digital, gaming and more” alongside big-hitting brands like IKEA, Spotify, Channel 4, Nike, The Guardian, KFC, Lacoste, BBC and Adidas, and world-leading agencies such as Mother, Droga 5, TBWA and Wieden + Kennedy.

Designed to immerse opera-goers new and old in the story of Leoš Janáček’s iconic The Cunning Little Vixen, A Vixen’s Tale originally launched Wales Millennium Centre, Cardiff in October 2019. During its hugely successful month-long installation, it welcomed 5,939 recorded visitors, with over 80% of groups including younger audiences – a key metric of success for WNO.

A Vixen’s Tale has continued to tour, with the most recent installation at London’s South Bank sadly postponed due to the Coronavirus. Fingers crossed, she’ll be back soon!

Read all about it on Creative Review hier or click below to see how we designed the experience to help WNO challenge perceptions of opera and connect with an entirely new audience.

Learn more about connecting with new audiences via immersive arts

A Vixen's Tale

A Vixen’s Tale launches!

Welsh National Opera Vixen Teaser Image

Arcade is delighted to bring augmented reality to opera with A Vixen’s Tale, a mixed physical and digital experience designed to immerse opera-goers new and old in the story of Leoš Janáček’s iconic The Cunning Little Vixen. The work was commissioned by Welsh National Opera (WNO), and launched at WNO’s Explore Opera Day on October 5th at Wales Millennium Centre, Cardiff.

A Vixen’s Tale is a free experience that invites visitors of all ages to step into the world of The Cunning Little Vixen, where they can use augmented reality to experience a hidden world of enchanting narratives. Through playful interactions, immersive illustrations and an arresting soundscape set across five physical arches, visitors will walk with the opera’s Vixen and experience her story for themselves.

A Vixen’s Tale will run until November 3rd, with plans for it to tour nationally and internationally throughout 2020.

Find me a fox and make it Snappy

Snapchat-Enabled Digital Billboard

Arcade have published our first Snapchat lens as a part of our work with Welsh National Opera. To support the immersive experience A Vixen’s Tale, opening in Cardiff on October 5th, we added a hidden surprise to the #WNOfollowthevixen poster campaign across the city.

Using a custom lens for Snapchat, built in Snap’s Lens Studio, we created an AR experience that gives a glimpse of what visitors to A Vixen’s Tale can expect, and introduces the world to the Vixen herself.

A refrain from The Cunning Little Vixen, Leoš Janáček’s opera that is the inspiration for both A Vixen’s Tale and the Snap lens, is used to add an operatic soundtrack.

Snapchat lens features music from The Cunning Little Vixen, opera in 3 Acts, by Leoš Janácek. Revised version by Jiri Zahrádka, by arrangement with Universal Edition A.G. Wien. ‘Bezi liska Tábouru‘ appears courtesy of Decca Classics.

Tickets to The Cunning Little Vixen can be bought hier. A Vixen’s Tale is open to all, for free, at Wales Millennium Centre from October 5th to November 3rd.