Coronavirus has taken many things away that we previously took for granted, including live music. Artists and music venues have been robbed of their ability to put on live shows, so important for both their exposure and their livelihoods. And fans have had to make do with internet streams and recordings.
In response, Arcade has teamed up with US-based music industry activation platform Buzznog to launch one of the world’s first spatial gig experiences. Fans anywhere in world can bring iconic venues and artists into their homes to enjoy sets played out in front of them.
The first experience united the famous Knitting Factory Brooklyn venue with California indie band The Mowgli’s.
Users can control the lighting, effects, crowd noise and more, and choose where and at what scale they want to watch the 30-minute gig.
This first gig was released as a native app for iOS and Android, and delighted fans all over the world.
You can download it here: onelink.to/mowglis
More gigs at different venues will follow, and we will be adding capabilities to experience performances via web, and in either AR or VR. Though initially offered for free, the platform will create a vital way for bands and venues to bring in badly needed funds, giving the industry a vital lifeline after suffering so heavily from the effects of the pandemic.
Let the music play!