Game. Set. Snap! at Wimbledon

Emma Raducanu, star of our AR magic mirror experience at Wimbledon

A fantastic couple of weeks of sport came to an end on Sunday 10th July, but not before thousands of Wimbledon visitors got the chance to have their photo taken with superstar HSBC Global Ambassadors Emma Raducanu and Tim Henman!

Well ok, not actually with them, but the next best thing – an AR pic next to a virtual version of these tennis heroes.

This activation was developed for HSBC, a partner of The Championships, Wimbledon. In collaboration with CSM Sports and Entertainment, ‘Game, Set, Snap’ was installed at two Wimbledon fan zones for the duration of the two-week tournament.

The experience uses ‘magic mirror’ techniques, employing a combination of touchscreen, 4K camera, media player and 2D chroma key holograms to create the effect. Each session also generates a unique URL which users can access via QR code, with a simple web interface and backend allowing fans to download and share their images privately and securely.

Although crowd favourite Emma was eliminated early, the good news for fans was that they could still meet her in a shot of their choice, and walk away with a souvenir photo to share with the friends and family.

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The Hundred Avatars Wins Fan Engagement Award

The prestigious Broadcast Sport Awards took place at London’s Park Lane, and on a very special night for The Hundred, Sky Sports and the entire Avatar team, The Hundred Avatars was victorious in several categories. Of greatest excitement for Arcade was the win in ‘Best Use of Fan Engagement’, which rewarded experiences that ‘put fans at the centre of the action like never before’.

The Hundred Avatars were designed to give fans the chance to ‘Meet the Heroes’ of The Hundred in immersive augmented reality, and marks the first time motion captured avatars have been presented to sports fans at this kind of scale anywhere in the world.

Our thanks go to our partners Sky Sports and the England & Wales Cricket Board for having the courage and belief to invest in this kind of cutting edge innovation, and to Dimension Studio for working tirelessly to produce the 3D avatars themselves, ready for us to offer up to fans via The Hundred and Sky Sports apps, and in WebAR via 8th Wall.

We were thrilled that Sky Sports also won for ‘Best Sports Graphics for a Live Production’, and received the Broadcast Sport Special Recognition award for everything Sky has done for cricket.

To Meet the Heroes yourself download The Hundred app, or visit our 8th Wall project on mobile.

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The Hundred Avatars

The Hundred Avatars Shortlisted for Broadcast Sports Awards

We are delighted to announce that The Hundred Avatars have been shortlisted in two categories of the prestigious Broadcast Sports Awards 2021. ‘Best Use of Fan Engagement’ rewards work that ‘puts fans at the centre of the action like never before’ – an apt description of the AR avatars that allowed The Hundred audiences to bring their cricketing heroes into their homes and gardens.

Our partners Sky Sports have also been shortlisted for their presentation of the avatars in the ‘Best Sports Graphics for a Live Production’ category, and for overall ‘Best Sport Production’.

The awards take place on November 3rd – wish us luck!

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The Hundred Avatars

Get Up Close To The Hundred Superstars In AR!

Augmented reality avatars on a desk

CRICKET GOES IMMERSIVE

The Hundred is a brand new cricket tournament bringing speed, excitement and innovation to England’s summer sport. In partnership with the England & Wales Cricket Board (ECB), Sky Sports en Dimension Studio, the Arcade team has been working feverishly for the past few months on creating a world-first in sports fan engagement: augmented reality avatars of The Hundred players that audiences can bring into their homes, gardens or anywhere else they want.

Fans can see their heroes batting, bowling, wicket-keeping and even recreating iconic moments from cricket history, with more players being added throughout the month-long tournament.

The ‘Meet The Players’ experience is available in three different places – The Hundred app, the Sky Sports app and via 8th Wall WebAR – and gives a glimpse of the future of sports engagement.

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