Missing gigs? Bring the music to you…

Coronavirus has taken many things away that we previously took for granted, including live music. Artists and music venues have been robbed of their ability to put on live shows, so important for both their exposure and their livelihoods. And fans have had to make do with internet streams and recordings.

In response, Arcade has teamed up with US-based music industry activation platform Buzznog to launch one of the world’s first spatial gig experiences. Fans anywhere in world can bring iconic venues and artists into their homes to enjoy sets played out in front of them.

The first experience united the famous Knitting Factory Brooklyn venue with California indie band The Mowgli’s.

Users can control the lighting, effects, crowd noise and more, and choose where and at what scale they want to watch the 30-minute gig. 

This first gig was released as a native app for iOS and Android, and delighted fans all over the world.

You can download it here: onelink.to/mowglis

More gigs at different venues will follow, and we will be adding capabilities to experience performances via web, and in either AR or VR. Though initially offered for free, the platform will create a vital way for bands and venues to bring in badly needed funds, giving the industry a vital lifeline after suffering so heavily from the effects of the pandemic.

Let the music play!

Interested in what virtual experiences could do for you?

Kom in contact

Music Walk of Fame Inducts Amy Winehouse, Madness and Soul II Soul

The Music Walk of Fame is Camden’s newest heritage attraction and is fast becoming one of the hottest music accolades on the planet. This week three new bands and artists were inducted, with stones being laid in the Camden pavements alongside The Who’s inaugural award last November.

Coinciding with BBC 6 Music’s music week, also taking place in iconic Camden Town, ceremonies are being held for Madness, Amy Winehouse and Soul II Soul in the space of just five days.

Fans can join the Madness ‘nutty train’ – the iconic image from the cover of One Step Beyond, spend some time with much-missed idol Amy Winehouse, captured in a famous mural appropriately titled Fallen Angel by street artist Pegasus, and get Back to Life with 80s legends Soul II Soul.

To access all of these AR experiences, and those for The Who and the Music Walk of Fame’s Founding Stone, just download the free app and head to the stones.

The Music Walk of Fame hits the streets of Camden

Image showcasing the music walk of fame tiles augmented with digital elements

On 19th November 2019, Camden Town, London officially became home to the global Music Walk of Fame. Designed as a new cultural attraction for London, The Music Walk of Fame will become a huge accolade for the music industry. Tuesday saw the augmented reality embedded Founding Stone and the first artist stone unveiled with a special ceremony attended by music legends.

After growing speculation in the weeks leading up to the launch, it was revealed that the recipient of the first ever Music Walk of Fame artist stone were none other than global music icons The Who. Flanked by a moped parade reflecting their famous mod-era heritage, surviving members Roger Daltrey and Pete Townshend accepted the accolade from Primal Scream’s Bobby Gillespie, with the Arcade team present to celebrate the launch and demo the experience to assembled journalists and music royalty.

Arcade were selected as partners to design, create and provide the AR experiences that can be triggered by each stone. At launch, that involves a series of metallic rings that rise from the spinning ‘records’ that each stone is designed to evoke. The rings spin and whirl through the air, reflecting the light and surroundings before resolving as an interactive player through which visitors can enjoy a variety of exclusive film clips and music.

Over time, the AR experiences are expected to develop and push boundaries even further. Visitors to the Walk can expect unseen, rare and exclusive footage, 3D art, augmented reality performances and more. Stay tuned!

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