Arcade selected to build experience for the real-world metaverse with Niantic

The Arcade team is over the moon to announce that we are one of three immersive studios selected to build new experiences for the real-world metaverse by Niantic en Digital Catapult.

Having been shortlisted several months ago, we poured all of our creative and technical know-how into a concept we were incredibly proud of, and pitched to the Niantic and Digital Catapult teams at the end of August.

It was an anxious wait, as the prize was an incredible opportunity to partner with Niantic, the world’s leading voice in the consumer-facing augmented reality space, and use their new Lightship platform to push the boundaries of mobile immersive experience. The news came through a few weeks ago but we are finally able to reveal to the world that we won, and we couldn’t be happier!

We are in excellent company alongside No Ghost en Mobile Pie, each studio taking on a different challenge. No Ghost will be working with Studio Wayne McGregor to build a demonstrator that empowers self-expression through movement. Mobile Pie will be extending Cartoon Network’s highly successful mobile game ToonCup into the real world. And we will be working directly with Niantic to develop a digital experience designed to bring people back to the high street.

The prize was a chance to partner with Niantic, creators of Pokemon GO

BAZAAR

Our concept’s working title is Bazaar. It is a digital game with real world rewards, centred around the UK’s thousands of high streets, with a goal of motivating millennial and Gen-Z audiences to re-engage with bricks-and-mortar retail environments.

Bazaar imagines a world in which there is more to High Streets than meets the eye. They are special, important places, connected by an ancient magical network. But the magic has started to seep out into the world, and it is up to us to find and return the ‘drops’ to the shops that need their power. Find enough, and reunite them with the shops they came from, and the owners will show their gratitude in the form of free goods, discounts and other rewards.

High Streets are connected by an ancient magical network - will you find and return the drops that have seeped out into the world?

The first step for all three studios commissioned by this Digital Catapult accelerator is to produce a ‘demonstrator’ – a non-public app that allows test audiences to experience the core gameplay elements of our respective concepts. These will land in early 2023 and could, if everything goes well, pave the way for further phases of development.

But whatever awaits for Bazaar, the next few months ought to be pretty special. Watch this space – and your local high street – for more news soon!

Read the full press release hier, and get in touch with the team if you want to learn more about the real-world metaverse.

A Massive Step for the Real-World Metaverse

Light beams on an aerial view in AR

Late last week, Niantic launched Lightship VPS for Web – instantly advancing the state of immersive tech further than anything else has managed to since we started Arcade 5 years ago.

What is Lightship VPS for Web?

It is not so much a new product launch, but the combination of two already powerful platforms:

8th Wall – the most advanced WebAR platform in the world, that empowers agencies like us to create augmented reality experiences that can be accessed through the web browser (without the need for a native app).

and:

Lightship VPS – a visual positioning system for mobile devices to not just recognise the location of a user in the real world, but also understand the spatial and semantic nature of their surroundings, enabling us to create hyper-contextual augmented reality experiences.

So why is this so exciting?

Arcade’s mission of ‘connecting people to place through play’ is founded on a belief in the latent power of the devices in our pockets to connect people to the real world, and to make more of it through play and storytelling. And this is exactly what this release will allow us to do, producing more relevant and engaging experiences that feel seamlessly integrated into the world around us, accessible to anyone with a mobile device.

We have demonstrated the impact of this type of approach recently with our Keeper of Paintings experience at the National Gallery. By programming iOS and Android devices to recognise the real-world paintings, we were able to tell such a compelling story that over 40% of users are repeat visitors – that’s kids wanting to return to an art gallery to carry on playing!

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The real-world metaverse?

The Keeper of Paintings is an app-based experience, but Lightship VPS for Web will allow creators like us to combine this kind of world-understanding with the accessible nature of WebAR. This is the power of what Niantic calls ‘the real-world metaverse’. Niantic CEO John Hanke has made the point that ‘Metaverse’ is a term appropriated from dystopian portrayals of a future where society no longer wants to inhabit the real world and instead escapes into virtual ones. This is not the future that Niantic – or Arcade – is building towards.

Lightship VPS for Web is Niantic’s latest response to the hype and hyperbole surrounding the ‘metaverse’, that asks us all to believe in the world we have. Not to escape it, or leave it behind, but to join together in revealing its magic and beauty, exploring new ways to engage with it and each other.

We believe. Let’s go.

Arcade Shortlisted for Niantic Lightship AR Accelerator

Niantic Lightship

Arcade is very pleased to announce that we have been shortlisted as one of eight immersive studios invited to develop and pitch game-changing immersive experiences, in the hope of being offered a place on the Augmented Reality Accelerator run by Digital Catapult and powered by Niantic Lightship.

An open call by Digital Catapult and Niantic Labs – creator of some of the most famous AR experiences in the world, including Pokémon GO – was announced earlier this year, inviting creators from across the immersive sector in the UK to develop new ways of demonstrating Niantic’s vision of the ‘real world metaverse’, using the cutting edge features of their new platform, Lightship.

Of the three challenges on offer, we chose to apply for ‘Retail and the Future of the High Street’, a fascinating and complex opportunity to drive real change for one of the sectors that needs it the most.

A challenging six weeks lie ahead, in which we will hone and polish – and potentially tear apart – our concept before pitching to a panel from Digital Catapult and Niantic in late August. The prize on offer is the funding for a demonstrator experience, and the chance to collaborate with some of the leading players in the global AR landscape.

Wish us luck!

Concept art for Niantic Lightship