The so-called experience economy is characterised by the increasing desire to get out, go to places and enjoy doing more, all of which is ideal for LBE. That desire hasn’t gone away, but for the next few weeks and months – at least – we won’t be able to physically act on it. Instead there will be parents whose kids are climbing the walls; child-free housemates, couples and empty-nesters watching their 10th box-set of the day; all crying out for interesting ways to occupy their time and scratch that ‘experiential’ itch. Which is where the LBE organisations we know and love could step in, with a little help from immersive tech – the most experiential digital technologies around.