Lipton Ice Tea Goes Festive

Following the hugely successful ‘Share Some Sunshine‘ campaign over the summer, Lipton Ice Tea wanted to extend the experience and adapt it for the winter months ahead.

During the summer, consumers could bring out a joyful bright Lipton sun with a nod of their head, and play with a series of fun smiles and sunglasses that were linked to limited edition pack designs.

For the winter, the brand wanted to keep the successful formula but with a bucketload of festive spirit thrown in! Flashing holly tree glasses, Santa beards, presents and more were all designed and built in to the new effect on Instagram, and launched in the month running up to Christmas.

We are again working with our friends at global design agency Design Bridge, and are so excited to give consumers a new way to enjoy some festive cheer, Lipton Ice Tea-style!

Check out the full story hier, or try it out yourself on Instagram by scanning the code below!

Share Some Sunshine with Lipton Ice Tea

AR Snap Lens

How does an iconic drinks brand that’s all about fun, social connection make a splash during a summer where social interaction isn’t allowed?

We were thrilled to be able to work with our friends at global design agency Design Bridge, on a social media experience linked to the limited edition packs they designed for launch across Europe.

‘Share Some Sunshine’ launched on Instagram and Snapchat and generated hundreds of thousands of interactions in markets including France, Belgium, Poland, Turkey, and was even adapted for launch throughout Middle East.

Check out the full story hier, or try it out yourself on Instagram or Snapchat by scanning the codes below!

Welcome To The Jim Beam Virtual Bar Where You Are The Bartender

Jim Beam is using web-based augmented reality (WebAR) to turn customers into bartenders where they can mix up their perfect Jim Beam Highball from behind a virtual bar. The experience, which is accessed directly in the mobile browser with no app required, features four virtual bar locations all stocked with Jim Beam varieties, mixers, ice and garnishes.

Customers who access the WebAR experience with their smartphones choose from four different bars including an outdoor patio called Backyard Jams and the high-end Beam Bar. Once selected, the customer places the virtual bar in their space where they are presented with a stocked bar to make their virtual drink. After selecting the right glass, customers need to aim at the selected glass to flick ice into it before swiping on the screen to select between Jim Beam Bourbon, Jim Beam Apple or Jim Beam Honey. After swiping up on the screen to pour the Jim Beam in the glass, customers then pick their mixer and their garnish to complete their drink. For those that chose lemon or lime as a garnish, users need to swipe up to cut the citrus and then pinch on the screen to squeeze it in the glass.

The WebAR experience was created in 8th Wall by Arcade, in a collaboration with brand experience agency, Quantum.

The Virtual Bar WebAR experience ends with the option to take a photo of the Highball just mixed, complete with the list of ingredients you selected. Customers can save the photo and then share it with their friends and social networks. Customers can also choose to move their phone beyond the bar to take a peek at the full virtual bar area and access a “Jim Beam Welcoming Offers” blackboard in the bars to be sent to offers from Jim Beam.

The Jim Beam Always Welcome web app is the one-stop-shop for everything Jim Beam, including the virtual bar, tailored highball suggestions, a flagship global music series and more!

Try it yourself by visiting the new ‘Jim Beam Welcomes‘ digital experience on your mobile.

This article was first published on the 8th Wall blog.