We won!

Jon Meggitt, SImon Hobbs and Rita Marcal Accepting their Creative Pool Awards

Arcade came away with not one, but TWO awards from the Creativepool Annual 2019 launch party at London’s Banking Hall last night, for our work with SEA LIFE.

Arcade Creative Pool Awards

Roxy the Ranger, the world’s first AR chatbot in a visitor attraction, scooped the People’s Choice in addition to its Bronze in the ‘Wave’ category.

For the full story behind Roxy, click hier.

NPL & Arcade Win Explorers Award to Develop AR App

NPL Logo

The National Physical Laboratory and Arcade, working in collaboration, have won an NPL Explorer’s Award for their Digital Image Correlation Project.

The team is developing a prototype augmented reality app that enables users to leverage the power and functionality of NPL’s Digital Image Correlation algorithms to accurately track changes in their environment.

Digital Image Correlation is a non-contact technique that uses algorithms to compare two images; acting as an advanced ‘spot the difference’ tool, to automatically record changes. The technology is already being employed by industry to monitor infrastructure wear, predict maintenance needs and provide quality control but it shows promise in many other applications, such as healthcare monitoring and aiding insurance claims.

This project aims to demonstrate proof of concept for delivering the technology in a widely accessible app format, and will employ intelligent and user-centric design.