National Gallery Launches on Roblox

Keeper Council is a free, family-friendly game for Roblox inspired by The Keeper of Paintings augmented reality experience at The National Gallery in London.

Designed to offer 7-11 year olds a way to engage with the World of Keepers even if they are not at the Gallery, Keeper Council is a combined ‘tycoon’ and ‘obby’ Roblox game that invites kids to explore the magical crossroads where Keepers from all over the world meet up to hone their skills and catch up on all the latest Keeper goss.

Players are challenged to adventure through the mystical Keeper Council world, meeting different Keepers, completing their quests and being rewarded with masterpieces from The National Gallery so they can build their very own collection.

Like the Keeper of Paintings game itself, Keeper Council was developed in collaboration with a diverse set of young audiences, with over 80 children helping the Arcade team to create a game that met their very high standards!

Keeper Council represents an exciting new approach to engaging children for the Gallery and a first for the entire sector on Roblox, which was selected as the ideal platform to develop a game for remote audiences given its near-universal familiarity amongst the target age group.

"The result is a truly innovative experience that young people will love, whether they’ve been to The National Gallery before or not."
Professor James Bennett
Director of StoryFutures
"The way the project has evolved with the children through the design process is really special."
Lawrence Chiles
Head of Digital, The National Gallery
"We are grateful to the Gallery for letting us set this new benchmark in cultural engagement with them. We can't wait for families to meet the Keeper Council and get playing!"
Jon Meggitt
Jon Meggitt
Co-Founder, Arcade

Keeper Council and The Keeper of Paintings were commissioned by The National Gallery and StoryFutures, Royal Holloway, University of London, as part of StoryFutures China, a research and development project funded by the Arts and Humanities Research Council (AHRC). StoryFutures China is led by Brunel Design School, Brunel University London.

Read the full press release and coverage on The National Gallery website hier.

The game is free to play and currently available on desktop and laptop on Roblox hier.

Game. Set. Snap! at Wimbledon

Emma Raducanu, star of our AR magic mirror experience at Wimbledon

A fantastic couple of weeks of sport came to an end on Sunday 10th July, but not before thousands of Wimbledon visitors got the chance to have their photo taken with superstar HSBC Global Ambassadors Emma Raducanu and Tim Henman!

Well ok, not actually with them, but the next best thing – an AR pic next to a virtual version of these tennis heroes.

This activation was developed for HSBC, a partner of The Championships, Wimbledon. In collaboration with CSM Sports and Entertainment, ‘Game, Set, Snap’ was installed at two Wimbledon fan zones for the duration of the two-week tournament.

The experience uses ‘magic mirror’ techniques, employing a combination of touchscreen, 4K camera, media player and 2D chroma key holograms to create the effect. Each session also generates a unique URL which users can access via QR code, with a simple web interface and backend allowing fans to download and share their images privately and securely.

Although crowd favourite Emma was eliminated early, the good news for fans was that they could still meet her in a shot of their choice, and walk away with a souvenir photo to share with the friends and family.

TO FIND OUT MORE ABOUT IMMERSIVE FAN ENGAGEMENT, GET IN TOUCH

The Keeper of Paintings launches at The National Gallery

Children and Augmented Reality Characters in the National Gallery

The Keeper of Paintings and the Palette of Perception, the free mobile-based immersive game set at The National Gallery in London, has officially launched to the public.

The AR app is the first of its kind launched by The National Gallery, and has been created with the help of over 80 children.

Having been selected as winners of the StoryFutures China Storylab commission in early 2021, the launch is the culmination of a year-long project by the Arcade team, working in collaboration with The National Gallery, StoryFutures and a wider partnership group including Royal Holloway University of London and Brunel University of London.

WELCOME TO THE WORLD OF THE KEEPERS

This child-led experience takes place in the National Gallery, London but also, through augmented reality, a wider imagined world of Keepers where a group of magical beings who help care for some of our world’s most precious objects. 

Young Gallery visitors are asked to help guide a fictitious Keeper of Paintings to find a lost ‘Palette of Perception’ – a magical object with special gems that gives them ‘powers’ – to engage with the paintings digitally. As they move through the Gallery responding to the app’s story, a new digital world is revealed where visitors can solve puzzles, find hidden secrets, and collect the gems connected to the paintings.

The app is designed to be fun and rewarding for children and their families, but its primary goal is to foster interest and engagement with the Gallery’s masterpieces. The challenges within the game all require the kids to explore the art with their eyes, and include regular breaks in which they are prompted to put the phones away and chat about the paintings with their friends and family.

The cleverness of the app design is that the rewards only come via close study [of the paintings] with the naked eye.

The Sunday Times
Video afspelen

Jon Meggitt, Co‐Founder of Arcade and lead developer, says: ‘We were absolutely thrilled to win the opportunity to develop this experience in partnership with this special and talented group, but working alongside StoryFutures, the National Gallery, the wonderful kids of the Children’s Advisory Group and all the other partners has exceeded every one of our expectations.’

Lawrence Chiles, Head of Digital at the National Gallery, London, says: ‘It’s fantastic that we are able to launch our first dedicated app for children that creates a new perspective on the paintings at the National Gallery. Arcade, the children and all the partners involved have created something really magical.’

Professor James Bennett, Director of StoryFutures at Royal Holloway, University of London, says: ‘The National Gallery and Arcade have taken on a massive innovation challenge. This project shows what can be achieved in linking great storytelling with innovative new immersive technologies. Perhaps the most exciting thing is that the story of The Keeper of Paintings has only just begun.’

DOWNLOAD TODAY

The Keeper of Paintings and the Palette of Perception is designed for 7-11 year olds, will run at The National Gallery for at least 12 months, and can be downloaded for free on the Apple and Google stores now.

To plan your visit to The National Gallery, please visit www.nationalgallery.org.uk/keeper

TO FIND OUT MORE ABOUT THE KEEPER OF PAINTINGS OR TO TALK TO THE TEAM, GET IN TOUCH

Old Operating Theatre Goes Immersive

AR hologram of doctor

The Old Operating Theatre, as Europe’s oldest surviving operating theatre, has some astonishing stories to tell. Standing in the space, you can almost hear the echoes of 19th century surgeons carrying out amputations with no anaesthetic as dozens of smoking students shouted their approval or concern.

The museum is open to the public near London Bridge and offers a chance to step back through history – but now gives visitors an opportunity to hear these stories from one of the surgeons themselves, thanks to the magic of augmented reality.

Visitors to the Old Op can use an app to meet Mr Benjamin Travers, a renowned British surgeon who was appointed as lead demonstrator at Old St Thomas’ Hospital and was in charge when the women’s operating theatre was created.

Mr Travers appears as an AR hologram and welcomes visitors to the operating theatre, assuming them to be medical students late for his latest class. Across three short interactions he explains the surgery of Mrs Elizabeth Raigen, a patient whose injuries required her leg to be amputated below the knee, a procedure described at the time in The Lancet, one of the oldest medical journals in the world. Hear all about this fascinating – if slightly gruesome – surgery, from the surgeon himself!

Mr Travers augmented reality experience is live at The Old Operating Theatre now, and is free with admission. Book your museum ticket hier.

TO FIND OUT MORE ABOUT AUGMENTED REALITY FOR ARTS & CULTURE OR TO TALK TO THE TEAM, GET IN TOUCH

Testers Wanted! Keeper of Paintings goes into Beta at the National Gallery

The Keeper of Paintings and the Palette of Perception, the new immersive game set at The National Gallery in London, is being Beta-tested by children and their families throughout the half-term week, February 12th-20th.

This is the last major milestone before the full public launch of the experience at Easter, and is the result of nearly a year of development by the Arcade team, working in collaboration with The National Gallery, StoryFutures and a wider partnership group including Royal Holloway University of London, Brunel University of London and Foremost.

HOW YOU CAN GET INVOLVED

If you are a parent or carer of 7-11 year old children and would enjoy spending an hour or so having fun playing together in the iconic surrounds of The National Gallery, click the image or link to sign up!

ABOUT THE KEEPER OF PAINTINGS

Step into a hidden world of art and magic at The National Gallery. Have you got what it takes to help the Keeper of Paintings and find the lost Palette of Perception? The Keeper of Paintings and the Palette of Perception is a free mobile-based immersive adventure that encourages children to explore one of the world’s most iconic galleries and learn about some of the greatest artworks ever created. The child-led experience takes place in the physical world of the National Gallery but also – through the magic of augmented reality – in the fictional storyworld of the Keepers, a mysterious group of magical beings who watch over some of our world’s most precious treasures. Suitable for ages 7-11. Families participating in the Beta testing will help to shape the final experience due to launch at Easter, and will receive an Amazon voucher in thanks for their time.

Lipton Ice Tea Goes Festive

Following the hugely successful ‘Share Some Sunshine‘ campaign over the summer, Lipton Ice Tea wanted to extend the experience and adapt it for the winter months ahead.

During the summer, consumers could bring out a joyful bright Lipton sun with a nod of their head, and play with a series of fun smiles and sunglasses that were linked to limited edition pack designs.

For the winter, the brand wanted to keep the successful formula but with a bucketload of festive spirit thrown in! Flashing holly tree glasses, Santa beards, presents and more were all designed and built in to the new effect on Instagram, and launched in the month running up to Christmas.

We are again working with our friends at global design agency Design Bridge, and are so excited to give consumers a new way to enjoy some festive cheer, Lipton Ice Tea-style!

Check out the full story hier, or try it out yourself on Instagram by scanning the code below!

Hope Sculpture Unveiled In Glasgow and on Social Media AR

The Hope Sculpture started as a conversation with Ramboll and became a gift from 50 companies to Glasgow. It is a testament to the power of collaboration and dedication to deliver a better future

Steuart Padwick

The Hope Sculpture is a 23-metre high monument designed by Steuart Padwick, newly unveiled in Glasgow’s stunning Cuningar Loop. It features an anonymous child embracing the surrounding nature and reaching out to a greener, hopeful future, and comes at a critical time for the future of the planet and all that live on it.

The child stands atop 20m high elegant columns that take their form from the brick chimney stalks that once littered the East End of Glasgow, with the entire sculpture constructed using low carbon, reclaimed, recycled or sustainable materials, of which almost all have been locally sourced.

The team behind The Hope Sculpture have developed an impressive and diverse partnership of over 50 organisations whose generosity has made the project possible. Arcade was approached to add an immersive element to the experience, offering a way for those unable to visit the sculpture in person to participate and show their support.

The result is an augmented reality effect that lets Facebook and Instagram users place their very own Hope Sculpture wherever they are in the world, and pose with it for selfies that can be shared with the hashtag #myhopesculpture.

We are proud to be a part of The Hope Sculpture team, and pleased to be able to play a role in raising the awareness and engagement with this wonderful and important project.

Facebook users can access the effect hier, and Instagram users hier. The effects work on mobile and tablet.

For more on The Hope Sculpture, follow the project on TwitterInstagramFacebook or LinkedIn.

Get in touch to find out more

The Hundred Avatars Wins Fan Engagement Award

The prestigious Broadcast Sport Awards took place at London’s Park Lane, and on a very special night for The HundredSky Sports and the entire Avatar team, The Hundred Avatars was victorious in several categories. Of greatest excitement for Arcade was the win in ‘Best Use of Fan Engagement’, which rewarded experiences that ‘put fans at the centre of the action like never before’.

The Hundred Avatars were designed to give fans the chance to ‘Meet the Heroes’ of The Hundred in immersive augmented reality, and marks the first time motion captured avatars have been presented to sports fans at this kind of scale anywhere in the world.

Our thanks go to our partners Sky Sports and the England & Wales Cricket Board for having the courage and belief to invest in this kind of cutting edge innovation, and to Dimension Studio for working tirelessly to produce the 3D avatars themselves, ready for us to offer up to fans via The Hundred and Sky Sports apps, and in WebAR via 8th Wall.

We were thrilled that Sky Sports also won for ‘Best Sports Graphics for a Live Production’, and received the Broadcast Sport Special Recognition award for everything Sky has done for cricket.

To Meet the Heroes yourself download The Hundred app, or visit our 8th Wall project on mobile.

Read The Case Study

Share Some Sunshine with Lipton Ice Tea

AR Snap Lens

How does an iconic drinks brand that’s all about fun, social connection make a splash during a summer where social interaction isn’t allowed?

We were thrilled to be able to work with our friends at global design agency Design Bridge, on a social media experience linked to the limited edition packs they designed for launch across Europe.

‘Share Some Sunshine’ launched on Instagram and Snapchat and generated hundreds of thousands of interactions in markets including France, Belgium, Poland, Turkey, and was even adapted for launch throughout Middle East.

Check out the full story hier, or try it out yourself on Instagram or Snapchat by scanning the codes below!

Welcome To The Jim Beam Virtual Bar Where You Are The Bartender

Jim Beam is using web-based augmented reality (WebAR) to turn customers into bartenders where they can mix up their perfect Jim Beam Highball from behind a virtual bar. The experience, which is accessed directly in the mobile browser with no app required, features four virtual bar locations all stocked with Jim Beam varieties, mixers, ice and garnishes.

Customers who access the WebAR experience with their smartphones choose from four different bars including an outdoor patio called Backyard Jams and the high-end Beam Bar. Once selected, the customer places the virtual bar in their space where they are presented with a stocked bar to make their virtual drink. After selecting the right glass, customers need to aim at the selected glass to flick ice into it before swiping on the screen to select between Jim Beam Bourbon, Jim Beam Apple or Jim Beam Honey. After swiping up on the screen to pour the Jim Beam in the glass, customers then pick their mixer and their garnish to complete their drink. For those that chose lemon or lime as a garnish, users need to swipe up to cut the citrus and then pinch on the screen to squeeze it in the glass.

The WebAR experience was created in 8th Wall by Arcade, in a collaboration with brand experience agency, Quantum.

The Virtual Bar WebAR experience ends with the option to take a photo of the Highball just mixed, complete with the list of ingredients you selected. Customers can save the photo and then share it with their friends and social networks. Customers can also choose to move their phone beyond the bar to take a peek at the full virtual bar area and access a “Jim Beam Welcoming Offers” blackboard in the bars to be sent to offers from Jim Beam.

The Jim Beam Always Welcome web app is the one-stop-shop for everything Jim Beam, including the virtual bar, tailored highball suggestions, a flagship global music series and more!

Try it yourself by visiting the new ‘Jim Beam Welcomes‘ digital experience on your mobile.

This article was first published on the 8th Wall blog.