Meet Tom Youel, Arcade’s new Senior Developer!

Tom Youel

Tom holds a degree in Games Design from the London College of Communication, and is a published independent games designer and developer. Before joining Arcade in the same capacity, he was a Senior AR Developer at AR content creation tool developer and agency Zappar for four years.

We thought we’d get to know him a bit better, and learned that we’d better keep him away from the fireworks on Bonfire Night…

Hi Tom, welcome to Arcade!


What are you most proud of in your working life so far?

A game I built during university in my second year called Kaleidoscope Runner. It was designed as an ultra-casual game – tap to jump is the only interaction – with escalating, mind-bending challenges. We only produced a prototype, but it remains one of my favourite pieces so far for simplicity and gradual challenge.

What are you most looking forward to with Arcade?

I’m looking forward to joining a creatively ambitious group, who are looking to push the boundaries of what AR is really capable of in physical spaces – which is, quite literally, an underdeveloped space in the industry.

“AR has science-fiction level possibilities”

What excites you most about immersive technology?

It has potential to be an art form, and it also has the potential to be incredibly useful. As the jump from board games to video games opened up the potential to create and render entire worlds powered by the computer’s processing power, AR has the power to do similar. It has science fiction-level possibilities.

What’s your favourite thing to do in your spare time?

I’m big on podcasts, and I like the gym for high intensity exercise – it makes a good counter-balance to programming, to go and do something physically taxing.

What music do you listen to?

I’ve got a broad taste, though I’ll listen to dance music when working – usually something high-tempo like drum and bass, or perhaps house.

Anything else we should know / you’re prepared to admit to?!

I got hit by a firework when I was about 6 years old. Thankfully, it only singed my eyebrows. Hopefully it didn’t change much! [That explains a few things – Ed]

Thanks Tom, looking forward to working with you!

Kaleidoscope Runner
Kaleidoscope Runner: Mind-bending

Camden Alive partners with Arcade

Camden Alive Promo

We are incredibly proud to announce that the London Borough of Camden has partnered with Arcade on their hugely exciting Camden Alive project.

Camden Alive is an arts and culture platform that celebrates the history and diversity of this famous London borough, bringing to life the stories of its residents with the help of a variety of artists and performers. Arcade has been tasked with creating the Camden People’s Museum, a digital space which will be home to a series of immersive installations that can be experienced in augmented reality at specific locations across the borough or remotely, by residents and visitors alike.

The Camden People’s Museum will challenge preconceptions of what a museum is – it will have no walls, no entry fees, and it will exist entirely in the world around residents and visitors.

Jon Meggitt, CEO and Co-Founder of Arcade, said: “We could not be more thrilled to partner with Camden Council on this pioneering arts and culture project. Arcade is all about building connections between people and places using augmented reality, so the opportunity to immerse residents and visitors alike in the rich stories and unique environments of this iconic borough is a vision that’s very close to our hearts.

“Working alongside the Camden Alive team, the commissioned artists and local residents, we are delighted to be playing our part in creating something truly remarkable that can be enjoyed by all for many years to come.”

We love a good archive… getting stuck in with artists Boris, Brown and Steffi at the Camden Archives

The full press release can be read here:

Meet Kassi Koufaki, Arcade’s new Head of Production

Kassi Koufaki

Kassi Koufaki is Arcade’s new Head of Production. She holds a degree in Visual & Special Effects from the National Film School and an MA in Applied Imagination from Central St Martins. Before joining us she was Creative Producer & Head of Innovation for visual storytelling studio Nucco Brain and as a VR Producer & Head of Post Production for the award winning interactive production studio UNIT9.

We wanted to get to know her a bit better, and discovered her love for teamwork, innovation, “ridiculous audio tours”, jazz drumming and, er, power metal.

Welcome to Arcade Kassi!

Thanks, I’m really excited to be here.

“We tackled some of the most insane challenges”

What are you most proud of in your working life so far?

It has to be the people. When working with immersive tech there are so many ‘unknown’ factors in the mix and risks can be high, but I’ve been very lucky to have worked alongside fantastic artists and I am super proud of the evolution of all of my teams – how gracefully we tackled some of the most insane challenges together, how we innovated and took in new talent. I have certainly lived through a few ‘make or break’ moments in my Production life and I can say that good team spirit makes all the difference!

What are you most looking forward to with Arcade?

I am looking forward to joining a unique group of individuals that are as excited as I am about the future of immersive tech. I am hoping to innovate, learn more about what AR has to offer and to create experiences that people will remember for the years to come.

“I feel like a modern day explorer”

What excites you most about immersive technology?

The sense of discovery. I feel like a modern day explorer working with new technologies at their early stages, figuring them out, understanding their capacity and using them to tell stories in incredible new ways.

What’s your favourite thing to do in your spare time?

I am all about interesting stories, a good cup of coffee and curious facts. I love watching films, TV shows, reading books, magazines or getting to know new people. Every month I make a point of picking up a magazine I’ve never read before and I am one of those annoying people that will ask for that ridiculous audio tour device in museums. 

What music do you listen to?

That’s a tough one….It really depends on my mood, place or time of day? For example… Britpop is great to get you started in the morning, but when you have a critical delivery after a long day nothing works like power metal!

Anything else we should know / you’re prepared to admit to?!

Recently I started learning how to play the drums. I am absolutely terrible at it but I live for the day I could emulate Miles Teller in ‘Whiplash’.

Thanks for your time Miles Kassi, welcome again and good luck!

Thanks! I can’t wait to get started.

Get in touch with Kassi at

Arcade proud to be founding members of the Open AR Cloud

Open AR Cloud Logo

Following Ori Inbar’s announcement of the Open AR Cloud during AWE Europe 2018, Arcade was privileged to be part of the first working group later that day.

We are fully supportive of the group’s shared mission to drive the development of open and interoperable AR Cloud technology, data, and standards to connect the physical and digital worlds for the benefit of all. We believe AR cloud technology will profoundly change the way we see and interact with each other and our physical surroundings. We are dedicated to creating standards, guidelines, tools, and data required to build a better world. We know that, above all, we must protect and preserve our individual and collective freedoms, privacy, dignity, and opportunity … for one and all.

NPL & Arcade Win Explorers Award to Develop AR App

NPL Logo

The National Physical Laboratory and Arcade, working in collaboration, have won an NPL Explorer’s Award for their Digital Image Correlation Project.

The team is developing a prototype augmented reality app that enables users to leverage the power and functionality of NPL’s Digital Image Correlation algorithms to accurately track changes in their environment.

Digital Image Correlation is a non-contact technique that uses algorithms to compare two images; acting as an advanced ‘spot the difference’ tool, to automatically record changes. The technology is already being employed by industry to monitor infrastructure wear, predict maintenance needs and provide quality control but it shows promise in many other applications, such as healthcare monitoring and aiding insurance claims.

This project aims to demonstrate proof of concept for delivering the technology in a widely accessible app format, and will employ intelligent and user-centric design.

ARt Field Test

AR Painting in Marble Hill Park
Our latest field test continues to explore the geolocation of AR content for improved visitor experience.
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SeaLife AR Chat Experience – Trial Time!

Silhouette of Mother and Daughter in Front of Aquarium Tank

Our innovative AR chat experience for SeaLife goes into live trial today at the London Aquarium. A few lucky families will get to meet Roxy, our AR Junior Ranger, and be guided through rainforest zone in a new, highly immersive way.