Meet Dan!

The wonderful and alliterative Dan Dawkins joined Arcade earlier this year after impressing during his very successful internship.

To mark his first three months with the agency, Emma sat down with Dan to ask him about his journey to and with Arcade, what he is aiming to achieve in future, and any tips for anyone hoping to follow in his footsteps.

If you’ve got any questions for Dan, hit him up at dan@arcade.ltd. Arcade is always on the lookout for bright, talented, creative people, so if you’re interested in joining Dan and the rest of the agency, drop a note to careers@arcade.ltd.

Arcade Shortlisted for Niantic Lightship AR Accelerator

Niantic Lightship

Arcade is very pleased to announce that we have been shortlisted as one of eight immersive studios invited to develop and pitch game-changing immersive experiences, in the hope of being offered a place on the Augmented Reality Accelerator run by Digital Catapult and powered by Niantic Lightship.

An open call by Digital Catapult and Niantic Labs – creator of some of the most famous AR experiences in the world, including Pokémon GO – was announced earlier this year, inviting creators from across the immersive sector in the UK to develop new ways of demonstrating Niantic’s vision of the ‘real world metaverse’, using the cutting edge features of their new platform, Lightship.

Of the three challenges on offer, we chose to apply for ‘Retail and the Future of the High Street’, a fascinating and complex opportunity to drive real change for one of the sectors that needs it the most.

A challenging six weeks lie ahead, in which we will hone and polish – and potentially tear apart – our concept before pitching to a panel from Digital Catapult and Niantic in late August. The prize on offer is the funding for a demonstrator experience, and the chance to collaborate with some of the leading players in the global AR landscape.

Wish us luck!

Concept art for Niantic Lightship

National Gallery Launches on Roblox

Keeper Council is a free, family-friendly game for Roblox inspired by The Keeper of Paintings augmented reality experience at The National Gallery in London.

Designed to offer 7-11 year olds a way to engage with the World of Keepers even if they are not at the Gallery, Keeper Council is a combined ‘tycoon’ and ‘obby’ Roblox game that invites kids to explore the magical crossroads where Keepers from all over the world meet up to hone their skills and catch up on all the latest Keeper goss.

Players are challenged to adventure through the mystical Keeper Council world, meeting different Keepers, completing their quests and being rewarded with masterpieces from The National Gallery so they can build their very own collection.

Like the Keeper of Paintings game itself, Keeper Council was developed in collaboration with a diverse set of young audiences, with over 80 children helping the Arcade team to create a game that met their very high standards!

Keeper Council represents an exciting new approach to engaging children for the Gallery and a first for the entire sector on Roblox, which was selected as the ideal platform to develop a game for remote audiences given its near-universal familiarity amongst the target age group.

"The result is a truly innovative experience that young people will love, whether they’ve been to The National Gallery before or not."
Professor James Bennett
Director of StoryFutures
"The way the project has evolved with the children through the design process is really special."
Lawrence Chiles
Head of Digital, The National Gallery
"We are grateful to the Gallery for letting us set this new benchmark in cultural engagement with them. We can't wait for families to meet the Keeper Council and get playing!"
Jon Meggitt
Jon Meggitt
Co-Founder, Arcade

Keeper Council and The Keeper of Paintings were commissioned by The National Gallery and StoryFutures, Royal Holloway, University of London, as part of StoryFutures China, a research and development project funded by the Arts and Humanities Research Council (AHRC). StoryFutures China is led by Brunel Design School, Brunel University London.

Read the full press release and coverage on The National Gallery website hier.

The game is free to play and currently available on desktop and laptop on Roblox hier.

Game. Set. Snap! at Wimbledon

Emma Raducanu, star of our AR magic mirror experience at Wimbledon

A fantastic couple of weeks of sport came to an end on Sunday 10th July, but not before thousands of Wimbledon visitors got the chance to have their photo taken with superstar HSBC Global Ambassadors Emma Raducanu and Tim Henman!

Well ok, not actually with them, but the next best thing – an AR pic next to a virtual version of these tennis heroes.

This activation was developed for HSBC, a partner of The Championships, Wimbledon. In collaboration with CSM Sports and Entertainment, ‘Game, Set, Snap’ was installed at two Wimbledon fan zones for the duration of the two-week tournament.

The experience uses ‘magic mirror’ techniques, employing a combination of touchscreen, 4K camera, media player and 2D chroma key holograms to create the effect. Each session also generates a unique URL which users can access via QR code, with a simple web interface and backend allowing fans to download and share their images privately and securely.

Although crowd favourite Emma was eliminated early, the good news for fans was that they could still meet her in a shot of their choice, and walk away with a souvenir photo to share with the friends and family.

TO FIND OUT MORE ABOUT IMMERSIVE FAN ENGAGEMENT, GET IN TOUCH

Meet Arcade at CogX 2022

Arcade is pleased to announce that we have been invited to take part in CogX 2022, with co-founder and CSO Alex Book participating in a panel discussion led by Digital Catapult on Wednesday 15th June at 9am in Kings Cross.

Having been named as ‘Ones to Watch’ by CogX in 2019 and 2020, it is an honour to be joining the festival – and London Tech Week in general – as a contributor in 2022.

Alex will be on a panel chaired by Jeremy Silver, CEO at Digital Catapult, alongside Suhair Khan, Chair, Studio Wayne McGregor, and Ben Timmons, Director of Business Development at Qualcomm Europe.

If you would like to attend, CogX have kindly offered complimentary passes to Arcade’s network. Simply visit the booking page hier and enter promo code COGX2022SPEAKER1.

Alex Book Presenting at Createch
Alex Book presenting at CogX in 2019

Second Keeper Adventure Launches at NPL

Keeper of Measurements AR app

The Keeper of Measurements: Metric Mayhem has launched today at the National Physical Laboratory as part of their World Metrology Day celebrations.

Visitors to the NPL’s open day will be able to explore the astonishing science that is carried out across its labs in Teddington, and embark on an adventure to help the Keeper of Measurements rescue the SI Bots that have been captured by the dastardly Croakers.

THE KEEPER STORYWORLD

The World of the Keepers is a liminal space that exists alongside our own. Overlaid, intertwined but rarely seen by human eyes. Home to the mysterious guardians of our world’s most important cultural collections and sources of knowledge.

The National Physical Laboratory’s Keeper of Measurements is one such guardian. With absolute mastery of the SI, the seven major units that measure mass, length, time, current, temperature, substance and luminosity, the Keeper of Measurements is unrivalled in this realm.

But the Keepers are not alone in their power. The shadowy legion of Croakers are intent on creating chaos and discord, disrupting the equilibrium that the Keepers work so hard to preserve.

The Keeper of Measurements is beyond even the Croakers’ abilities, but the SI-Bots, each created to serve the Keeper of Measurements, are not so strong. The Croakers saw their chance and took it, abducting the seven Si-Bots and imprisoning them around the National Physical Laboratory!

Weakened by the loss of the SI-Bots, the Keeper of Measurements needs your help to restore their power by finding the Bots and thwarting the dastardly Croakers.

Join the Keeper of Measurements on a magical quest at the National Physical Laboratory. Have you got what it takes to rescue the SI-Bots from the shadowy Croakers and save World Metrology Day?

The Keeper of Measurements is the second Keepers adventure, following The Keeper of Paintings and the Palette of Perception which launched at The National Gallery earlier this year.

More Keepers stories are planned with other cultural institutions. If you’re interested in creating your own Keeper experience, please kom in contact.

TO FIND OUT MORE ABOUT THE KEEPER OF MEASUREMENTS OR TO TALK TO THE TEAM, GET IN TOUCH

#BreakTheBias this International Women’s Day

To celebrate International Women’s Day 2022, we asked our social AR guru Abbie Peach to magic up a Snap Lens that offers a way for people everywhere to show their support.

The theme of this IWD is ‘Break The Bias’. A simple gesture – crossing your hands – can be a powerful statement on gender equality, and one to which everyone at Arcade is fully committed.

Imagine a gender equal world. A world free of bias, stereotypes and discrimination. A world that's diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #BreakTheBias.

Abbie, with design support from the wonderful Dani Verburg en Zach Thompson-Howley, put together this brilliant Lens. Will you show your support and help #BreakTheBias?

Scan the Snapcode below, or tap hier to access the Lens.

Arcade is an official Snap Lens Partner

Get in touch to see how Social Media AR could help you

Testers Wanted! Keeper of Paintings goes into Beta at the National Gallery

The Keeper of Paintings and the Palette of Perception, the new immersive game set at The National Gallery in London, is being Beta-tested by children and their families throughout the half-term week, February 12th-20th.

This is the last major milestone before the full public launch of the experience at Easter, and is the result of nearly a year of development by the Arcade team, working in collaboration with The National Gallery, StoryFutures and a wider partnership group including Royal Holloway University of London, Brunel University of London and Foremost.

HOW YOU CAN GET INVOLVED

If you are a parent or carer of 7-11 year old children and would enjoy spending an hour or so having fun playing together in the iconic surrounds of The National Gallery, click the image or link to sign up!

ABOUT THE KEEPER OF PAINTINGS

Step into a hidden world of art and magic at The National Gallery. Have you got what it takes to help the Keeper of Paintings and find the lost Palette of Perception? The Keeper of Paintings and the Palette of Perception is a free mobile-based immersive adventure that encourages children to explore one of the world’s most iconic galleries and learn about some of the greatest artworks ever created. The child-led experience takes place in the physical world of the National Gallery but also – through the magic of augmented reality – in the fictional storyworld of the Keepers, a mysterious group of magical beings who watch over some of our world’s most precious treasures. Suitable for ages 7-11. Families participating in the Beta testing will help to shape the final experience due to launch at Easter, and will receive an Amazon voucher in thanks for their time.

Lipton Ice Tea Goes Festive

Following the hugely successful ‘Share Some Sunshine‘ campaign over the summer, Lipton Ice Tea wanted to extend the experience and adapt it for the winter months ahead.

During the summer, consumers could bring out a joyful bright Lipton sun with a nod of their head, and play with a series of fun smiles and sunglasses that were linked to limited edition pack designs.

For the winter, the brand wanted to keep the successful formula but with a bucketload of festive spirit thrown in! Flashing holly tree glasses, Santa beards, presents and more were all designed and built in to the new effect on Instagram, and launched in the month running up to Christmas.

We are again working with our friends at global design agency Design Bridge, and are so excited to give consumers a new way to enjoy some festive cheer, Lipton Ice Tea-style!

Check out the full story hier, or try it out yourself on Instagram by scanning the code below!

Hope Sculpture Unveiled In Glasgow and on Social Media AR

The Hope Sculpture started as a conversation with Ramboll and became a gift from 50 companies to Glasgow. It is a testament to the power of collaboration and dedication to deliver a better future

Steuart Padwick

The Hope Sculpture is a 23-metre high monument designed by Steuart Padwick, newly unveiled in Glasgow’s stunning Cuningar Loop. It features an anonymous child embracing the surrounding nature and reaching out to a greener, hopeful future, and comes at a critical time for the future of the planet and all that live on it.

The child stands atop 20m high elegant columns that take their form from the brick chimney stalks that once littered the East End of Glasgow, with the entire sculpture constructed using low carbon, reclaimed, recycled or sustainable materials, of which almost all have been locally sourced.

The team behind The Hope Sculpture have developed an impressive and diverse partnership of over 50 organisations whose generosity has made the project possible. Arcade was approached to add an immersive element to the experience, offering a way for those unable to visit the sculpture in person to participate and show their support.

The result is an augmented reality effect that lets Facebook and Instagram users place their very own Hope Sculpture wherever they are in the world, and pose with it for selfies that can be shared with the hashtag #myhopesculpture.

We are proud to be a part of The Hope Sculpture team, and pleased to be able to play a role in raising the awareness and engagement with this wonderful and important project.

Facebook users can access the effect hier, and Instagram users hier. The effects work on mobile and tablet.

For more on The Hope Sculpture, follow the project on TwitterInstagramFacebook or LinkedIn.

Get in touch to find out more