Munch Named As Finalist In Digital Catapult Awards

We are thrilled that MunchMunch, the immersive arts platform for schools, has been nominated as one of three finalists in the ‘Responsible & Ethical Tech Pioneer’ category at the Digital Catapult Awards 2021.

Digital Catapult is the UK’s leading advanced digital technology centre, and one of the loudest and most important voices in supporting and promoting the UK tech industry. They identified Arcade as a future leader as early as 2018, appointing us to their Augmentor programme that year, and have continued to be supportive advocates for us and the entire immersive landscape in the UK.

In early 2020 we were invited to pitch for an incredibly exciting project in which the winning SME would partner with Digital Catapult and Norway’s Munch Museum to create a new immersive tool for schools inspired by the works and artistic philosophies of iconic artist Edvard Munch.

The result was MunchMunch, a fun, exciting creative platform designed for kids aged 7-11 to express themselves in entirely new ways. With MunchMunch, they can take their creations from 2D paper into 3D augmented reality and engage with the physical spaces around them in ways that, we think, Edvard Munch himself would have approved.

The awards ceremony is on November 17th, and you can find out more about the Digital Catapult Awards hier.

Read The Case Study

Hello, Dani!

Arcade hires are coming thick and fast at the moment, and we are delighted to bring in our first Game Artist, the incredibly talented Dani Verburg! Dani will be based in our Netherlands office, and joins after impressing as a freelance artist on our National Gallery project. You can check out her portfolio here!

Welcome to Arcade, Dani! Tell us a bit about yourself.

Heya! I’m Dani, a Dutch game artist and illustrator! I’ve studied Game Art at the University of Arts located in Utrecht, the Netherlands, and gained my Bachelors Degree in Creative Media and Game Technologies there.

What have you done that you’re most proud of so far?

I am proud of my Game Art graduation project, which was an ambitious world building project as a proof of concept for my own action-adventure metroidvania game, as well as research about using colour psychology in visual storytelling.

Stunning work! Now you’re moving to permanent role with us at Arcade, what are you most looking forward to?

Contributing to amazing projects that that give people unique and awesome experiences, as well as the amazing creatively inspiring team!

What excites you most about immersive technologies?

I love how the field of immersive technology is still so full of potential. I’d love to see where it goes in the future and how I can contribute to it as a member of Arcade.

Us too! Can’t wait to start throwing your art into our projects. So, what do you get up to in your spare time?

I love to play video games like ‘The Binding of Isaac: Rebirth’ and ‘Hollow Knight’, and watch animated TV-shows like ‘The Owl House’ and ‘Amphibia’. I also love reading!

What sort of music are you likely to put on when you’re in charge of the playlist?

Lots of different things! From ‘Monster Cat’ electro mixtapes to punk rock bands like ‘Nothing But Thieves’, to beautiful video games scores like Gareth Coker’s soundtrack for ‘Ori and the Will of the Wisps’.

Yep, you pass! Anything else you think we should know or are prepared to admit to?!

Don’t be surprised if I suddenly show up in a conference call with an entirely different hair colour. I tend to just go from blue, to pink, to something else entirely unannounced. Keeps the creative energy flowing, ya know?

Fantastic, love a bit of colour around the place. Thanks for talking to us Dani, and welcome again to the team!

If you have any questions for Dani you can check out her various profiles hier, or give her a shout at dani@arcade.ltd.

Share Some Sunshine with Lipton Ice Tea

How does an iconic drinks brand that’s all about fun, social connection make a splash during a summer where social interaction isn’t allowed?

We were thrilled to be able to work with our friends at global design agency Design Bridge, on a social media experience linked to the limited edition packs they designed for launch across Europe.

‘Share Some Sunshine’ launched on Instagram and Snapchat and generated hundreds of thousands of interactions in markets including France, Belgium, Poland, Turkey, and was even adapted for launch throughout Middle East.

Check out the full story hier, or try it out yourself on Instagram or Snapchat by scanning the codes below!