Skip to content

News + Views

Scary Face with Glowing Eyes

Why ‘Augmented Reality’ is dangerous

What does ‘augmented reality’ mean? I’m not talking about what it is, I’m talking about what it means. That phrase. Those words. I ask, because we tend to use them
Read More
Man Enjoying an Immersive Experience

Arcade becomes Founder Member of Immerse UK

Arcade is honoured and privileged to join some of the country’s most illustrious names in immersive technology as Founder Members of the new and evolved Immerse UK. Over the past
Read More
Arcade Snap Lens of Dippy at the Natural History Museum

Oh, Snap! Giant diplodocus discovered on roof of NHM

A huge dinosaur has popped up at the Natural History Museum…and it’s getting festive! A new ‘Snap Lens’ has been created by London-based augmented reality experts Arcade that allows visitors
Read More
Remon Miah

Thanks Remon!

Remon Miah was introduced to the Camden Alive project after being interviewed by the street artist Mohammed Ali for his work ‘A Few Pounds In My Pocket’, the mural that
Read More
Image showcasing the music walk of fame tiles augmented with digital elements

The Music Walk of Fame hits the streets of Camden

On 19th November 2019, Camden Town, London officially became home to the global Music Walk of Fame. Designed as a new cultural attraction for London, The Music Walk of Fame will become a
Read More
Man wearing Nreal glasses

Do you like wearing glasses? Soon you’ll have no choice…

Do you like wearing glasses? You may already wear them. You may occasionally wear them, like sunglasses or reading glasses. Or, like me, you may no longer wear them. I
Read More