CORONAVIRUS CANCELLATIONS
The events industry has been exploring the potential of augmented reality for several years, from fun, entertaining experiences designed to enhance the attendee experience to more practical functionality such as wayfinding. Recent events have shed a new light on the role of immersive technology, with the spreading Coronavirus forcing the cancellation of events of all kinds, all around the world. The most progressive, forward-thinking event organisers are reacting positively, exploring ways that immersive tech can engage mass audiences spread around the globe, rather than gathered in a single location.
