The events industry has been exploring the potential of augmented reality for several years, from fun, entertaining experiences designed to enhance the attendee experience to more practical functionality such as wayfinding. Recent events have shed a new light on the role of immersive technology, with the spreading Coronavirus forcing the cancellation of events of all kinds, all around the world. The most progressive, forward-thinking event organisers are reacting positively, exploring ways that immersive tech can engage mass audiences spread around the globe, rather than gathered in a single location.
The key characteristic of events – lots of people gathering in one place – has been suddenly, unexpectedly taken away. Make no bones about it, this is a potentially catastrophic crisis for the events industry. But the holy grail of crisis management is turning a negative into a positive and, as the saying goes, “necessity is the mother of invention”.
The inventive response to the COVID-19 challenge is to capture the essence of the event and reverse the events model: rather than people coming to you, you go to the people.
The capabilities of the devices we have in our pockets, combined with the ability to create high quality 3D digital experiences without breaking the bank, mean that the best events can stand out and make a lasting difference by standing strong in the face of this adversity.
Start by giving us a call, and we will help you fight back.
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