It’s time to reverse the location-based entertainment model. If audiences can no longer come to you, why not go to them? TO EXPLORE HOW IMMERSIVE
Do you like wearing glasses? You may already wear them. You may occasionally wear them, like sunglasses or reading glasses. Or, like me, you may
The most common way for people to experience Augmented Reality (AR) today is via their mobile phones as opposed to wearable devices like glasses or
Location-specific play, driven by immersive technology, is putting movement and proximity at the heart of the experience. Alex Book explores how and why this phenomenon is happening, and introduces Arcade’s Experience Matrix as a new way to assess audience engagement.
Right now, one thing immersive technology tends to do pretty well is make headlines. It’s new, different, unusual – a shiny plaything for marketing departments,