Camden Alive partners with Arcade

We are incredibly proud to announce that the London Borough of Camden has partnered with Arcade on their hugely exciting Camden Alive project.

Camden Alive is an arts and culture platform that celebrates the history and diversity of this famous London borough, bringing to life the stories of its residents with the help of a variety of artists and performers. Arcade has been tasked with creating the Camden People’s Museum, a digital space which will be home to a series of immersive installations that can be experienced in augmented reality at specific locations across the borough or remotely, by residents and visitors alike.

The Camden People’s Museum will challenge preconceptions of what a museum is – it will have no walls, no entry fees, and it will exist entirely in the world around residents and visitors.

Jon Meggitt, CEO and Co-Founder of Arcade, said: “We could not be more thrilled to partner with Camden Council on this pioneering arts and culture project. Arcade is all about building connections between people and places using augmented reality, so the opportunity to immerse residents and visitors alike in the rich stories and unique environments of this iconic borough is a vision that’s very close to our hearts.

“Working alongside the Camden Alive team, the commissioned artists and local residents, we are delighted to be playing our part in creating something truly remarkable that can be enjoyed by all for many years to come.”

We love a good archive… getting stuck in with artists Boris, Brown and Steffi at the Camden Archives

The full press release can be read here: http://news.camden.gov.uk/camden-alive-partners-up-with-artists-to-bring-resident-stories-to-life/