Location-specific play, driven by immersive technology, is putting movement and proximity at the heart of the experience. Alex Book explores how and why this phenomenon is happening, and [...]
Right now, one thing immersive technology tends to do pretty well is make headlines. It’s new, different, unusual – a shiny plaything for marketing departments, artists and tech geeks to [...]
Imagination is one of humankind’s most powerful tools. We’ve all experienced those moments when your imagination has been sparked into life – by a book, a game, a song, a [...]
As a part of the Commonwealth Games that took place in Queensland earlier this year, the legacy group launched an initiative called ‘Be My Guest‘. Its aim was to positively shift the [...]
A few months ago, of my own free will and being of sound mind (or as sound as it ever was), I handed in my notice as Strategy Director at one of the world’s pre-eminent branding agencies, to join [...]
