What does ‘augmented reality’ mean? I’m not talking about what it is, I’m talking about what it means. That phrase. Those words. I ask, because

Do you like wearing glasses? You may already wear them. You may occasionally wear them, like sunglasses or reading glasses. Or, like me, you may

BREAKING NEWS: Chaos descends across the city of London. An unknown creature soars over Trafalgar Square. A giant leaps off a roof at Covent Garden,

I’ve always had a bit of an issue with names like ‘augmented reality’, ‘virtual reality’, ‘immersive technology’ and the like. They sound exactly what they

Location-specific play, driven by immersive technology, is putting movement and proximity at the heart of the experience. Alex Book explores how and why this phenomenon is happening, and introduces Arcade’s Experience Matrix as a new way to assess audience engagement.

Right now, one thing immersive technology tends to do pretty well is make headlines. It’s new, different, unusual – a shiny plaything for marketing departments,

Imagination is one of humankind’s most powerful tools. We’ve all experienced those moments when your imagination has been sparked into life – by a book,

As a part of the Commonwealth Games that took place in Queensland earlier this year, the legacy group launched an initiative called ‘Be My Guest‘.

A few months ago, of my own free will and being of sound mind (or as sound as it ever was), I handed in my