Do you like wearing glasses? You may already wear them. You may occasionally wear them, like sunglasses or reading glasses. Or, like me, you may
Location-specific play, driven by immersive technology, is putting movement and proximity at the heart of the experience. Alex Book explores how and why this phenomenon is happening, and introduces Arcade’s Experience Matrix as a new way to assess audience engagement.
Right now, one thing immersive technology tends to do pretty well is make headlines. It’s new, different, unusual – a shiny plaything for marketing departments,
As a part of the Commonwealth Games that took place in Queensland earlier this year, the legacy group launched an initiative called ‘Be My Guest‘.
A few months ago, of my own free will and being of sound mind (or as sound as it ever was), I handed in my