Digital Reality: Welcome to the new normal?
I’ve always had a bit of an issue with names like ‘augmented reality’, ‘virtual reality’, ‘immersive technology’ and the like. They sound exactly what they are: dreamed up by technology geeks, [...]
Introducing the Experience Matrix – what does it tell you about your engagement strategy?
Location-specific play, driven by immersive technology, is putting movement and proximity at the heart of the experience. Alex Book explores how and why this phenomenon is happening, and [...]
When it comes to immersive, get your strategy right and the rest will follow
Right now, one thing immersive technology tends to do pretty well is make headlines. It’s new, different, unusual – a shiny plaything for marketing departments, artists and tech geeks to [...]
The magic window in your pocket
Imagination is one of humankind’s most powerful tools. We’ve all experienced those moments when your imagination has been sparked into life – by a book, a game, a song, a [...]
Ready Visitor One….? Why it’s time to say goodbye to the ‘visitor’
As a part of the Commonwealth Games that took place in Queensland earlier this year, the legacy group launched an initiative called ‘Be My Guest‘. Its aim was to positively shift the [...]
What on earth is Arcade? A perspective from our new CSO, Alex Book
A few months ago, of my own free will and being of sound mind (or as sound as it ever was), I handed in my notice as Strategy Director at one of the world’s pre-eminent branding agencies, to join [...]
