What is it?
No matter who you are, what you do or your level of familiarity with technology, there is a good chance you have heard phrases like ‘immersive technology’ or ‘augmented / virtual / mixed reality’. But what does it all mean? At Arcade, we work primarily with augmented reality, but what is it and why do we use it?
These are all good questions, and you are not alone in asking them.
When people talk about ‘immersive technology’ they tend to mean the two sister technologies, virtual reality (VR) and augmented reality (AR). Both use digital content and present it in three dimensions, but what separates them is their relationship with the real world.