We are thrilled to announce that Arcade is one of five industry-leading SMEs to be awarded an Immersive Storytelling Fellowship by StoryFutures, the Creative Cluster that creates and helps fund R&D projects with creative businesses in the Gateway Cluster and Greater London.
Jon Meggitt, Arcade CEO, takes on the role of Fellow on a hugely exciting project that sees Arcade partner with Royal Holloway academics and UK Parliament to immerse audiences in the rich historical and contemporary narratives that make Parliament so important to today’s society.
The overarching goal is to make Parliament feel relevant to audiences of all kinds, creating meaningful connections with its history and ongoing activity. To do so, we will create a ‘Spatial Story Platform’, a new way of using immersive technology to serve contextual, multi-vocal stories that are tailored to the user, whoever they are and whatever their interests.
Using the majestic Westminster Hall as our physical canvas, we will create a visitor experience that offers a personalised interactive tour through hundreds of the historical and contemporary stories that have defined the UK Parliament. Many will include multiple perspectives on the same narrative and invite the user to make up their own mind about which side of the debate they would have supported.
In addition to physical visitors to Parliament, it is important for the experience to foster this stronger sense of connection amongst those who are unable to reach Parliament for physical, economic or social reasons so we will also create a remote experience, built around a digital twin of Westminster Hall. Users can virtually place the hall in the physical space around them, before ‘stepping inside’ and enjoying a similar experience to physical visitors, but from anywhere in the country or, indeed, the world.
“It is a huge honour to accept this Fellowship,” said Jon, “and we are thrilled to be working with such prestigious institutions as StoryFutures, Royal Holloway and, in particular, UK Parliament. The challenge from an R&D perspective is pretty huge, but that’s what make this so exciting. It’s an opportunity to try and do something completely new, with permission to fail. But of course we’ll be doing everything we can to succeed!”