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Arcade is an award-winning digital practice that specialises in using immersive technologies to create more meaningful connections between people and the spaces, places and objects around them. We work with a variety of sectors including heritage, arts & culture, visitor attractions, brands, retail, events and more, helping them to tell their stories and engage their audiences in new, immersive, three-dimensional ways.

We were selected as one of ten businesses on Digital Catapult’s Augmentor programme in 2018, and have grown into a practice with a broad and deep set of creative, technical and operational expertise which we have applied to a wide variety of client challenges, using technologies and platforms including computer vision, deep neural net machine learning, image and object recognition, SLAM, ARKit, ARCore, WebAR, Magic Leap, Lens Studio, Spark AR, Unity, Unreal and more.

Leadership Team

Jon Meggitt

Jon Meggitt


Simon Hobbs

Chief Design Officer

Alex Book

Chief Strategy Officer

Sten Duindam

Managing Director, NL


Arcade has its roots in architecture, with two of the founders, Jon Meggitt and Simon Hobbs, having met during their architectural studies in the late 90’s. Architecture gave them a passion for place and an appreciation of three-dimensional environments, which they took into FUSE, the pioneering digital agency they founded, built and eventually sold to IPG.

Their exit from IPG coincided with the emergence of high quality, mass-accessible mobile AR in 2016, and both were excited by the obvious potential of the technology as an entirely new way to combine their two passions: digital experience and physical space. Arcade was born, with AR at its heart and a powerful founding philosophy driving us forwards of “Connecting People to Place through Play”.