Play Video The latest Madame Tussauds app, Fame Cam, was launched today. Developed by Arcade, an immersive technology company specialising in location-based augmented reality, Fame
Play Video To get in touch, contact us at firstname.lastname@example.org “At Arcade, we’re all about making meaningful connections between people and places” It starts with
Location-specific play, driven by immersive technology, is putting movement and proximity at the heart of the experience. Alex Book explores how and why this phenomenon is happening, and introduces Arcade’s Experience Matrix as a new way to assess audience engagement.